advertising geolocation mobile peugeot · 1 comment · 600 words
Peugeot's new mobile advert has a couple of critical flaws - but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts. (more…) …
Continue reading →advertising mobile nokia · 400 words
I've mentioned Nokia on here a few times. For a mobile focused company, they seem to have a real problem with mobile advertising. It starts well enough with an animated GIF. The site it links to is http://music.nokia.co.uk/ - cleverly, Nokia redirect mobile users to a specific mobile version of the site. That's where it all starts to go wrong... (more…) …
Continue reading →advertising floors-2-go mobile sms spam spam floors2go · 28 comments · 400 words · read ~2,694 times.
UPDATED 08 October 2010 How to unsubscribe If you want to unsubscribe from this SMS spam, you have three options. Ring "Dill" on 0121 359 0234 - she works for Floors2Go and will be happy to remove you from the list. Floors2Go purchased your phone number from tmnmedia - who assured Floors2Go that you were desperately interested in getting SMS spam. Call them on 020 7936 6600. Or call Matt Love 020 7936 6520 - you can also email him on matt.love@tmnmedia.com - Matt was responsible for …
Continue reading →advertising galaxy guardian mobile samsung virgin vodafone · 750 words · read ~464 times.
In this Mobile Badvertising series, I regularly pick on the Guardian. I don't have anything against them - they're my favourite mobile news resource. It's such a shame that the advertising they have on the site is atrocious. Samsung Galaxy S The Galaxy S is Samsung's latest Android handset. There are so many Android phones out there that you need a really great advertising campaign (or a really great product) to stand out from the competition. Let's take a look at the Samsung campaign. Sm…
Continue reading →advertising android Apple barclays guardian mobile · 1 comment · 350 words
Once again my wrath is targeted at The Guardian, Barclays and Apple. Three massive companies - each one of whom could have stopped this advertising disaster. Mistake #1 Take a look at this rather charming advert on the Guardian's mobile site. The more astute among you will recognise the problem. I'm being advertised an iPhone game when I'm browsing the site using an Android phone. This is the fault of the Guardian - or, more likely, whoever runs their advertising department. Well, let's…
Continue reading →advertising blackberry mobile orange · 2 comments · 450 words
It has been a while since I last posted in the Mobile Badvertising section. Mobile adverts are slowly improving. By every once in a while, I spot an advert of such mind numbing ineptitude that I am compelled to post. Orange Take a look at the latest offering from Orange - a large UK mobile network operator. Orange Advert on Guardian Spot it? It's the microscopic banner hidden away on the mobile site of the Guardian newspaper. The advertiser has little choice in the poor placement. And it's …
Continue reading →advertising BBC intercontinental mobile · 650 words
If you're outside of the UK, you will see adverts on the BBC site. This also happens on the mobile site. Here's a typical example. BBC Advert Intercontinental are a premium brand. No doubt their mobile advertising is really good. Right? First Impression Intercontinental Advert Page 1 We start off with a mobile friendly page. Almost. There are five flaws here. Large image. While visually appealing, consider that not everyone has a fast mobile Internet connection. They may also h…
Continue reading →advertising click to call · 500 words
We all know and love the humble banner advert. That little rectangle of joy which seeks to distract our attention. It's a ubiquitous format on the web. It's a format that, for better or worse, has migrated to mobile. Here's the mobile Guardian showing off its latest advert for STA travel. A Normal Banner Ad? Or Much, Much More? This being a super-whizzy smartphone, the advert has a surprise up its sleeve. Clicking on it doesn't take you away from the current page - it displays an overlay …
Continue reading →advertising camgemini ft mobile · 2 comments · 650 words
If you're the sort of person who reads the Financial Times, you probably already have a good idea of who Capgemini are and what they do. That's just as well because their advert is almost illegible. Take a look. Capgemini Advert in the FT Lest you think I've been monkeying around with screensizes, let me assure you that the image above is at exactly the same resolution that it appeared on my BlackBerry Bold. One of the most popular business devices. Let's take a look at the advert by…
Continue reading →advertising mobile nokia · 800 words · read ~275 times.
Ahhh.... Nokia. Remember them? Once upon a time they were a global power-house. But now, with BlackBerry, iPhone and Android nipping at their heels, they are a shadow of their former self. I mean, Nokia "only" have a market share of 38% - and they "only" sold 108 million devices in the last quarter.... Hmmm.... Still - you know what will kick the arses of those American and Canadian rivals? A Kick Arse Advertising Campaign! That's pretty strong stuff. For those of you with poor…
Continue reading →advert barclays javascript mobile · 1 comment · 250 words
Ahhhh! The BBC. Shining bastion of purity in a sea of commercial malaise. Nothing can spoil its lustre. Well, for those of us in the UK. For the poor sods who find themselves living in the wilderness of ROW (Rest Of World) this is their BBC experience... BBC With Adverts The reasons for me seeing this are rather complex and involve VPNs and a co-located BES. Regardless, what's this advert like? The text is small and indistinct. The purpose of the message is rather vague. There's no…
Continue reading →advertising BSOD cbs crash linux microsoft tfl ThisIsBroken · 3 comments · 450 words · read ~691 times.
I wander around the world in a perpetual state of confusion. Why is the world the way it is? Why do people make bad decisions? Why - when there are so many better alternatives - do people choose the worst of all possible worlds? Rather than getting bogged down in philosophy, I refer to the reason people choose Microsoft Windows to do anything public facing. Advertisers obviously care enough about their message to craft 30 second videos, they invest millions on infrastructure to support…
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