By @edent · advertising badvertising debenhams mobile QR Codes · 7 comments · 450 words · read ~1,340 times.
After the derisory efforts of Waitrose to properly utilise QR codes, it's disheartening to see Debenhams make a brand new mistake. At the bottom of tonight's Evening Standard is this advert from Debenhams. The QR code immediately caught my eye and - being the saddo that I am - I immediatley whipped out ZXing and […]
Continue reading →By @edent · 2d barcodes advertising badvertising mobile ms tag QR Codes · 400 words · read ~410 times.
What a joy for fans of 2D codes. London's freesheet "Metro" has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner - John Lewis sporting a QR Code. In the right corner - the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code […]
Continue reading →By @edent · badvertising flash lacoste mobile QR Codes · 300 words · read ~1,395 times.
Nick Burcher has done a great job detailing Lacoste's new QR code campaign. Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution. Contrast See if you can scan in the code on this image. The image links to Nick's site if you want the […]
Continue reading →By @edent · advertising badvertising british gas click to call mobile NaBloPoMo · 600 words · read ~882 times.
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see […]
Continue reading →By @edent · advertising badvertising mobile sony YouTube · 200 words · read ~270 times.
Sometimes a mobile advert is just so bad that you wonder what drugs the people who commissioned were on. Easy A is new film aimed squarely a the youth market. Perfect fodder for mobile advertising. Cute little advert, doesn't say what it will link to, but other than that, not bad. So let's click through […]
Continue reading →By @edent · advertising guardian mobile nokia ovi tesco · 3 comments · 350 words
Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce […]
Continue reading →By @edent · advertising geolocation mobile peugeot · 1 comment · 600 words
Peugeot's new mobile advert has a couple of critical flaws - but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts.
Continue reading →By @edent · advertising mobile nokia · 400 words
I've mentioned Nokia on here a few times. For a mobile focused company, they seem to have a real problem with mobile advertising. It starts well enough with an animated GIF. The site it links to is http://music.nokia.co.uk/ - cleverly, Nokia redirect mobile users to a specific mobile version of the site. That's where it […]
Continue reading →By @edent · advertising floors-2-go mobile sms spam spam floors2go · 28 comments · 400 words · read ~2,694 times.
UPDATED 08 October 2010 How to unsubscribe If you want to unsubscribe from this SMS spam, you have three options. Ring "Dill" on 0121 359 0234 - she works for Floors2Go and will be happy to remove you from the list. Floors2Go purchased your phone number from tmnmedia - who assured Floors2Go that you were […]
Continue reading →By @edent · advertising galaxy guardian mobile samsung virgin vodafone · 750 words · read ~464 times.
In this Mobile Badvertising series, I regularly pick on the Guardian. I don't have anything against them - they're my favourite mobile news resource. It's such a shame that the advertising they have on the site is atrocious. Samsung Galaxy S The Galaxy S is Samsung's latest Android handset. There are so many Android phones […]
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