The Uncanny Valley of Consent - when advertising gets creepy


A spotify advertising poster which read - Dear 3,749 people who streamed "It's the end of the world as we know it" on the day of the Bexit vote... hang in there

Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? At least a funny way to display the privacy we're allowing companies […] Read More

Virgin Wines Misleading Adverts


Welcome to another edition of "Middle Class Whinging!" The exciting blog where I chronicle disappointing experiences with admired brands. Virgin Wines loudly and repeatedly promise "next day delivery" on their wine cases. What they don't tell you is that this excludes orders made on Friday. And Saturday. And Sunday too. Basically, they only consider an […] Read More

Why Do Companies Still Use Microsoft Windows For Displays?


As I was exiting Oxford Railway Station, I glanced at this screen showing the bus departure times. Notice anything odd about it? *sigh* Yet again someone has shoehorned Microsoft Windows into a product it is completely unsuitable for. Why does a screen which displays a fairly basic set of information need to be running on […] Read More

How Not To Run An Interactive Advertising Campaign #TAP4offers


Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […] Read More

No One Must Know This Is A Sponsored Post


A pig shaped money box

Media Discovery (New Web Ltd) is encouraging blogs to run paid for advertorials, without disclosing to their readership that the content is an advert. This appears to be in breach of the advertising industry's code of practice. Anyone who has ever run a blog is probably familiar with these sorts of email - I get […] Read More

Clear Channel's NFC Mistake


I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well […] Read More

Pottermore Reaches Out To Harry Potter Fan Sites


Props from the Harry Potter movies

I've recently learned of the "Pottermore Affiliate" scheme. You may have already started seeing banners around the web directing you to visit Pottermore - the official Harry Potter shop - where you can buy eBooks and audiobooks. Click on one of the banners and the site owner will get a 4% commission on anything you […] Read More

QR and NFC Living In Harmony?


A poster with a combined QR code and NFC tag

Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should […] Read More

Facebook's Mobile Adverts - Real Stats


Facebook has been getting a lot of criticism for its lack of mobile revenue. A fact it tried to hide from its IPO. Much ink has been spilled, but is it really necessary for Facebook to worry? Here's a quick case study. Facebook has, in its infinite wisdom, decided that I would be interested in […] Read More