The Uncanny Valley of Consent - when advertising gets creepy

by @edent | # # # | Read ~501 times.

Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? At least a funny way to display the privacy we're allowing companies… Continue reading →

Virgin Wines Misleading Adverts

by @edent | # # # # | 3 comments | Read ~131 times.

Welcome to another edition of "Middle Class Whinging!" The exciting blog where I chronicle disappointing experiences with admired brands. Virgin Wines loudly and repeatedly promise "next day delivery" on their wine cases. What they don't tell you is that this excludes orders made on Friday. And Saturday. And Sunday too. Basically, they only consider an… Continue reading →

You Can't Buy Your Way Into Social Media

by @edent | # # # # # | 1 comment | Read ~344 times.

I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of… Continue reading →

Why Do Companies Still Use Microsoft Windows For Displays?

by @edent | # # # # # | 36 comments | Read ~38,633 times.

As I was exiting Oxford Railway Station, I glanced at this screen showing the bus departure times. Notice anything odd about it? *sigh* Yet again someone has shoehorned Microsoft Windows into a product it is completely unsuitable for. Why does a screen which displays a fairly basic set of information need to be running on… Continue reading →

How Not To Run An Interactive Advertising Campaign #TAP4offers

by @edent | # # # # # # | 3 comments | Read ~2,151 times.

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an… Continue reading →

No One Must Know This Is A Sponsored Post

by @edent | # # # # | 7 comments | Read ~2,799 times.

Media Discovery (New Web Ltd) is encouraging blogs to run paid for advertorials, without disclosing to their readership that the content is an advert. This appears to be in breach of the advertising industry's code of practice. Anyone who has ever run a blog is probably familiar with these sorts of email - I get… Continue reading →

Clear Channel's NFC Mistake

by @edent | # # # # | 8 comments | Read ~820 times.

I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well… Continue reading →

Pottermore Reaches Out To Harry Potter Fan Sites

by @edent | # # | Read ~249 times.

I've recently learned of the "Pottermore Affiliate" scheme. You may have already started seeing banners around the web directing you to visit Pottermore - the official Harry Potter shop - where you can buy eBooks and audiobooks. Click on one of the banners and the site owner will get a 4% commission on anything you… Continue reading →

QR and NFC Living In Harmony?

by @edent | # # # # | 1 comment | Read ~163 times.

Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should… Continue reading →

Facebook's Mobile Adverts - Real Stats

by @edent | # # # # # | Read ~157 times.

Facebook has been getting a lot of criticism for its lack of mobile revenue. A fact it tried to hide from its IPO. Much ink has been spilled, but is it really necessary for Facebook to worry? Here's a quick case study. Facebook has, in its infinite wisdom, decided that I would be interested in… Continue reading →