Ahhhh! The BBC. Shining bastion of purity in a sea of commercial malaise. Nothing can spoil its lustre.
Well, for those of us in the UK. For the poor sods who find themselves living in the wilderness of ROW (Rest Of World) this is their BBC experience…
The reasons for me seeing this are rather complex and involve VPNs and a co-located BES.
Regardless, what’s this advert like? The text is small and indistinct. The purpose of the message is rather vague. There’s no allure. Just a static banner. How very 1996. Well, gentle reader, as you know from previous excursions, I am prepared to click where no ordinary mortal would.
Oh – as the kids say – Em Gee. What is this?
For those of you with poor eyesight, Barclays have pointed me straight at the desktop version of their website. There is no mobile friendly site in view. Not even a link to say “On a mobile? Click here.”
What To Do
- Make your advert interesting.
- Make your site mobile friendly – or at least suitable for your target demographic’s handset
Is it really that hard?