TfL QR Followup - 5,000 scans per month!

by @edent | # # # # # | 6 comments | Read ~465 times.

At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal… Continue reading →

Real QR Statistics from TfL

by @edent | # # # # # | 6 comments | Read ~1,622 times.

Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to… Continue reading →

QR and TfL Countdown

by @edent | # # # # # | 3 comments | Read ~809 times.

There are Nineteen thousand, five hundred bus stops in London! Each one of them is (eventually) going to be upgraded with a new real time bus countdown signs. If you've got an Internet capable phone, you can get real time information for your bus at The service has a number of cool features, including… Continue reading →

Microsoft's New Marketing Campaign

by @edent | # # # # # # # # | 4 comments | Read ~680 times.

I wander around the world in a perpetual state of confusion. Why is the world the way it is? Why do people make bad decisions? Why - when there are so many better alternatives - do people choose the worst of all possible worlds? Rather than getting bogged down in philosophy, I refer to the… Continue reading →

Holborn Station and Sousveillance

by @edent | # # | 12 comments | Read ~178 times.

Sousveillance (pronounced /suːˈveɪləns/, French pronunciation: [suvɛjɑ̃s]) as well as inverse surveillance are terms coined by Steve Mann to describe the recording of an activity from the perspective of a participant in the activity,[1] typically by way of small portable or wearable recording devices that often stream continuous live video to the Internet. When this London… Continue reading →