RBS Treat QR Codes Like They Treat Our Cash

by @edent | , , , , , , | Read ~249 times.

Oh RBS! Is there anything you touch that doesn't turn to shit? You take our money, lose it, then pay it out to yourself. Still, at least your latest advert contains a QR code. Bet you haven't managed to screw that up. Oh... On the back page of the 25 February 2011 edition of the…

Email Via QR Codes

by @edent | , , , , | Read ~389 times.

The Metro have been on quite a QR splurge recently - this is their latest effort encouraging people to write in to the paper. On the surface, it's quite a simple idea - yet Metro have needlessly complicated it. The Process The simplest process would be Scan Code Send Email That's not what Metro have…

Kindle Wallpaper: Books are weapons in the war of ideas

by @edent | , , | Read ~2,015 times.

A book towering above some flames.

I was reading this article on Armed Services Editions of books distributed during World War 2, when I came across this extraordinary propaganda poster. Original image is from The Boston Public Library on Flickr under CC BY NC. What strikes me is how detailed the poster is. The power of the quote. The sheer neutrality…

Quoting Page Numbers from eBooks Considered Harmful

by @edent | , , , , | 1 comment | Read ~452 times.

It emerged this morning* that the Guardian newspaper has realised that the way it writes is unsuitable for the web. *Source: Guardian Newspaper, 18/11/2011, page http://www.guardian.co.uk/media/mind-your-language/2011/feb/18/mind-your-language-day-date-time By using non-specific language, I have introduced a degree of ambiguity which makes it hard for reader - both in the present day and the future - to understand…


by @edent | , , , , , , , | 5 comments | Read ~203 times.

A fist emerges from a computer screen and punches the user.

I have twice been subject to some very inept blackmail over a posts I had made on twitter. The first time was after I called a particularly nasty company "twunts" over a dispute I'd had with them. I'll be the first to admit that it wasn't a particularly mature reaction - but I'm not sure…

MWC11 Predictions

by @edent | , , , , | 1 comment | Read ~127 times.

It's nearly time for Mobile World Congress - the glittering jewel in the European mobile tech scene. I'm going along with WAC and will be presenting and schmoozing on their behalf. This blog post - and all others on this site - is personal commentary and does not reflect the opinions of WAC or its…

QR Moo Cards: New Designs

by @edent | , , , | 1 comment | Read ~301 times.

I get a lot of positive comments about my Moo Cards with QR codes. As I prepare to go off to Mobile World Congress, I thought I'd add a couple of extra designs into the mix. Feel free to use these as templates - but please remember to change the QR Code!

Wall Street QR Code - Some Comments

by @edent | , , , | Read ~642 times.

Seen in the latest issue of Sport Magazine - this rather interesting QR advert for Wall Street: Money Never Sleeps. This is a really well executed campaign which should serve as a template to other advertisers. There are, of course, one or two issues that I have with it. Let's start by zooming in to…

QR Codes for Museums

by @edent | , , | 13 comments | Read ~748 times.

Tom Morris pointed me to this interesting discussion about using Wikipedia QR codes in museums. I think it's an excellent idea. It's something I've briefly discussed with Cristianno Betta for his 100 Objects project. There are five key points to the success of such a scheme. 100% of visitors will be scanning these codes on…

Bad Oxfam! No QR Cookie for you!

by @edent | , , , , , | 3 comments | Read ~560 times.

Last year I gave a presentation at PayPal to show how charities could harness QR codes. I'm not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let's investigate the Oxfam QR code seen in Metro.…