Mobile Badvertising: Peugeot

by @edent | # # # # | 1 comment

Peugeot’s new mobile advert has a couple of critical flaws – but has just enough innovation to redeem it in my eyes. Read on to find the two basic mistakes they made, how to solve them, and the cool feature you should be incorporating into your adverts.

Continue reading →

Mashed Up Maps

by @edent | # # # | 3 comments | Read ~193 times.

As part of my project to create a mobile polling station locator site, I’ve been playing with various mapping APIs. As a base experiment, I passed the postcode of a polling station (GU22 7DT) to both Google Maps and Yahoo Maps. Here are the results. – Two things of interest to note. Firstly, Google has…

Continue reading →