I accidentally watched a TV advert the other day. A woman was on a Zoom call with friends. Her blurred background failed and revealed her ugly kitchen. Her friends all laughed at her. So she went along to AMAZING KITCHENS DIRECT 2 U and got a brand new kitchen. Now her friends are embarrassed about their kitchens! What kind of fucking psychopath puts that out there into the world? Preying on people's insecurities when there's a pandemic on is disgusting and irresponsible. I stopped watching…
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Marketing really is crap. Recently, SE Railways sent this piece of email drivel to my wife: We don't have any kids, thankfully - and are not having any in the future. My wife was literally recovering from a sterilisation procedure when the email arrived. So it seemed a bit weird that they'd send her a message like that. My wife has never booked a child's fare. She's done nothing to indicate to them that she has spawned. They know that she's married and female, because she set her title to…
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It seems that Twitter has lost control of its advertising system. This blog post will show you why it is dangerous to click on any Twitter advertising. Twitter ads have always been a bit crap, but I've seen a recent influx in outright scams. Let me step you through a couple of examples. A typical click-bait headline. What has our favourite celeb done this time? In a moment of weakness, let's click through... Straight away we can see that the branding on the site has been set up to…
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Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? Teresa López Ortega@TLopezOrtegaAt least a funny way to display the privacy we're allowing companies to violate: Spotify's New Global Ad Campaign adweek.it/2gRLL18❤️ 1💬 1🔁 011:08 - Wed 30 November 2016 Is that OK? It fe…
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The Internet Movie Database is one of the most venerable sites on the Web. It was founded by a British programmer in 1990 as a collection of Usenet posts (kids, ask your parents). By 1993 it was on the nascent World Wide Web - and was hosted out of Cardiff University in Wales. IMDb was one of the earliest success stories for the UK Internet industry when, in 1998, Amazon.com bought them. Given its proud heritiage, why don't Amazon care about the British users of its site? If you visit the…
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I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of failure. It's like being that kid who no one likes but, hey, we'll play with him because his parents buy him loads of toys. It's not friendship, it's not authentic, it doesn't create anything…
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I was at a funeral the other day. A group of us were sharing memories of the deceased. Talking about her laugh, how mean she could be, how we never told her that we loved her. Suddenly, a stranger walked over to us in the graveyard and said, "Friends, have you tried the great taste of the Big Kahuna Burger? With its mouthwatering blend of herbs and spices, you're sure to have a Big Kahuna Day! High-five me if you agree!" Needless to say, we each gave him a high-five in the face and spent the …
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Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the rise of QR codes in advertising for several years now. People keep asking me when NFC will take over…
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No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... sigh A non-mobile site. With an Adobe Flash plugin in the top right which won't work on any iPhones. Why on Earth do marketing companies insist on pointing phones to non-mobile sites. It really bemuses me. Stations rarely have good signal (too many people …
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I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that you have to wait until it stops at a traffic light before you can scan it! Ok, Fred, but I'm still concerned that the code will be too easy to scan. Aha! That's why we invert the…
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Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you're likely to see safety posters from the British Transport Police (BTP). This is the first one that I've seen with a QR code on it. It's a fairly good poster. A good call to action, a URL in case your phone can't read QR codes, and the code itself is well sized and has a high level of error correction. Scanning the code, however,…
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You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What? You don't? But... but.... What else could explain the advertising industry's love of putting QR codes as close to the floor as possible? Be Careful What You Wish For Of course, if going too low is bad... …
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