iBeacon Business Cards


Four years ago, I wrote an article for Moo.com about using QR Codes on business cards. At the time, it was the easiest way to get VCARD information from a physical card and onto a phone. I notice that Moo are now selling NFC enabled business cards. As regular readers know, I'm not a great […] Read More

How Not To Run An Interactive Advertising Campaign #TAP4offers


Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […] Read More

Clear Channel's NFC Mistake


I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well […] Read More

NFC In Las Vegas


I'm not a big fan of NFC. I think it's an impractical technology except in very specialised use cases. Because it's so rarely seen in the UK I don't tend to post about it much. The Boy Whatley recently posted about his new favourite NFC toy - the Nokia MD-310 (catchy name, guys!). That reminded […] Read More

Why QR Codes Are Perfect For The Internet of Things


My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes […] Read More

QR and NFC Living In Harmony?


Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should […] Read More