First they ignore you, then they laugh at you, then they fight you, then you lose

by @edent | # # # | Read ~220 times.

I've just read an interesting article by M.G. Siegler entitled - "What you’re working on sucks, just give up now, they said." It can be summed up thus: Commentators said our startup wouldn't work. Our startup did, in fact, suceed. ∴ All commentators are wrong about whether startups will work. This exhibits one of my […]

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Surrey Police and the Case of The Misleading Pie Charts

by @edent | # # # # # # | Read ~853 times.

Surrey County Council have sent every household in the county a booklet explaining how our council tax is being spent. Within it is a highly political comment from Kevin Hurley, the newly elected Police and Crime Commissioner. He presents a pie chart showing how the police force spend its money. Take a look at it […]

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Sex Ratios in Delhi

by @edent | # | 1 comment | Read ~1,093 times.

There are no words to adequately describe the horrific rape and murder of Jyoti Singh Pandey. I remember, several years ago reading a short piece of speculative fiction which postulated that China would go to war over access to women. Generations of female infanticide would leave the country with a severe gender imbalance. Hoards of […]

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Why You Should Make Your QR Codes Unique

by @edent | # # # # # | Read ~467 times.

Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL […]

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The Perils of URL Shortners

by @edent | # # # # # # | 1 comment | Read ~222 times.

I'm not a big fan of URL shortners - bit.ly, t.co, goo.gl, ow.ly, etc - I understand the need for them, but they seem to offer a fairly poor service in terms of privacy and usefulness. Take this recent example from Vodafone. Aside from the obvious downsides (user doesn't know where the link will take […]

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NaBloPoMo - Stats

by @edent | # # # # | 3 comments

As we enter another NaBloPoMo - where I try to write a blog post each day in Novemeber - I thought I'd take a look back at how this blog has developed. On Friday, October 30, 2009, I switched on WordPress statistics so I could get a better idea of what was popular on my […]

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Train Tickets With QR Codes

by @edent | # # # # # # # # | 1 comment | Read ~1,030 times.

No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... *sigh* A non-mobile site. With an Adobe Flash plugin in the […]

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TfL QR Followup - 5,000 scans per month!

by @edent | # # # # # | 6 comments | Read ~458 times.

At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal […]

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More *Real* QR Statistics

by @edent | # # # # # | 3 comments | Read ~429 times.

There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show […]

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Real QR Statistics from TfL

by @edent | # # # # # | 6 comments | Read ~1,607 times.

Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to […]

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