Who Owns The Customer?

by @edent | # # | 2 comments

Where in the value chain are you? This is a question that we're constantly being asked. When a customer is doing something, who is she doing it with? Who is she doing it for? With whom does she hold the relationship. Above all - Who Owns The Customer? This sort of thinking always bothers me… Continue reading →

Bluetooth Spam from Coca-Cola

by @edent | # # # | 7 comments | Read ~377 times.

Bluetooth spam. It's been debated for a long time, but it looks like it's becoming a reality in the UK now that the ICO say marketers do not need opt-in consent - although the DMA differs in opinion. I was quietly sat in a London restaurant when my phone bleeped into action. Would I like… Continue reading →