Uber London - Poor Experiences


Uber are a private taxi firm trying to get a hold of the lucrative London market. Their main selling point is an incredibly easy to use app, a fleet of luxury cars, and a hassle free experience. I agree with Paul Carr when he describes Uber's crushing desire to "disrupt" as a fanatical form of […] Read More

IPEXPO and the Unscannable QR Code


I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that […] Read More