Uber London - Poor Experiences

by @edent | # # | 4 comments | Read ~7,983 times.

Uber are a private taxi firm trying to get a hold of the lucrative London market. Their main selling point is an incredibly easy to use app, a fleet of luxury cars, and a hassle free experience. I agree with Paul Carr when he describes Uber's crushing desire to "disrupt" as a fanatical form of…

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IPEXPO and the Unscannable QR Code

by @edent | # # # # | 1 comment | Read ~589 times.

I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that…

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