The Uncanny Valley of Consent - when advertising gets creepy

by @edent | # # # | Read ~520 times.

Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? At least a funny way to display the privacy we're allowing companies… Continue reading →

The Curious Case of Amazon's IMDb Adverts

by @edent | # # # # | 1 comment | Read ~148 times.

The Internet Movie Database is one of the most venerable sites on the Web. It was founded by a British programmer in 1990 as a collection of Usenet posts (kids, ask your parents). By 1993 it was on the nascent World Wide Web - and was hosted out of Cardiff University in Wales. IMDb was… Continue reading →

You Can't Buy Your Way Into Social Media

by @edent | # # # # # | 1 comment | Read ~345 times.

I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of… Continue reading →

Social Media Marketing Fatally Undermined By User Sabotage

by @edent | # # # # | 18 comments | Read ~699 times.

I was at a funeral the other day. A group of us were sharing memories of the deceased. Talking about her laugh, how mean she could be, how we never told her that we loved her. Suddenly, a stranger walked over to us in the graveyard and said, "Friends, have you tried the great taste… Continue reading →

How Not To Run An Interactive Advertising Campaign #TAP4offers

by @edent | # # # # # # | 3 comments | Read ~2,155 times.
Various NFC icons.

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an… Continue reading →

Train Tickets With QR Codes

by @edent | # # # # # # # # | 1 comment | Read ~1,065 times.

No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... *sigh* A non-mobile site. With an Adobe Flash plugin in the… Continue reading →

IPEXPO and the Unscannable QR Code

by @edent | # # # # | 1 comment | Read ~574 times.

I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that… Continue reading →

British Transport Police - Pickpockets QR Code

by @edent | # # # # | 3 comments | Read ~957 times.

Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you're likely to see safety posters from the British Transport Police (BTP). This is the first one that I've seen with a QR code on it. It's a fairly good poster. A good call… Continue reading →

Kneel Before Your QR Master

by @edent | # # # # | 2 comments | Read ~201 times.

You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What?… Continue reading →

Maplin's QR Code Mistakes

by @edent | # # # | 2 comments | Read ~260 times.

Maplin, the UK technology retailer, is experimenting with QR codes in its Tottenham Court Road store. It's a very mixed bag which deserves equal measures of praise and criticism. Here's a typical product display stand with QR code placed on it. There's no "call to action". Nothing to say what the code is, how I… Continue reading →