The Uncanny Valley of Consent - when advertising gets creepy


Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? At least a funny way to display the privacy we're allowing companies […] Read More

How Not To Run An Interactive Advertising Campaign #TAP4offers


Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […] Read More

IPEXPO and the Unscannable QR Code


I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that […] Read More

British Transport Police - Pickpockets QR Code


Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you're likely to see safety posters from the British Transport Police (BTP). This is the first one that I've seen with a QR code on it. It's a fairly good poster. A good call […] Read More

Kneel Before Your QR Master


You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What? […] Read More

Maplin's QR Code Mistakes


Maplin, the UK technology retailer, is experimenting with QR codes in its Tottenham Court Road store. It's a very mixed bag which deserves equal measures of praise and criticism. Here's a typical product display stand with QR code placed on it. There's no "call to action". Nothing to say what the code is, how I […] Read More