Warning – do not click on Twitter ads

by @edent | # # # | 1 comment | Read ~2,977 times.
Picture of Richard Branson, encouraging people to deposit £250.

It seems that Twitter has lost control of its advertising system. This blog post will show you why it is dangerous to click on any Twitter advertising. Twitter ads have always been a bit crap, but I’ve seen a recent influx in outright scams. Let me step you through a couple of examples. A typical…

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The Uncanny Valley of Consent – when advertising gets creepy

by @edent | # # # | Read ~592 times.

Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down – trying to cynically pass off advertising as friendship. It’s kinda funny, right? At least a funny way to display the privacy we're allowing companies…

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The Curious Case of Amazon's IMDb Adverts

by @edent | # # # # | 1 comment | Read ~151 times.

The Internet Movie Database is one of the most venerable sites on the Web. It was founded by a British programmer in 1990 as a collection of Usenet posts (kids, ask your parents). By 1993 it was on the nascent World Wide Web – and was hosted out of Cardiff University in Wales. IMDb was…

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You Can't Buy Your Way Into Social Media

by @edent | # # # # # | 1 comment | Read ~349 times.

I’ve been taking a look at how big brands try to buy their way in to social spaces online. I’m not talking about ephemeral advertising on the side of the screen, I mean “sponsored posts”. It strikes me that large companies simply don’t realise that buying your way into a conversation is an admission of…

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Social Media Marketing Fatally Undermined By User Sabotage

by @edent | # # # # | 18 comments | Read ~704 times.

I was at a funeral the other day. A group of us were sharing memories of the deceased. Talking about her laugh, how mean she could be, how we never told her that we loved her. Suddenly, a stranger walked over to us in the graveyard and said, “Friends, have you tried the great taste…

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How Not To Run An Interactive Advertising Campaign #TAP4offers

by @edent | # # # # # # | 3 comments | Read ~2,172 times.
Various NFC icons.

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an…

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Train Tickets With QR Codes

by @edent | # # # # # # # # | 1 comment | Read ~1,193 times.

No, I’m not talking about Masabi’s innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There’s no specific call to action – but there’s not much space to play with. Let’s give it a scan… *sigh* A non-mobile site. With an Adobe Flash plugin in the…

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IPEXPO and the Unscannable QR Code

by @edent | # # # # | 1 comment | Read ~584 times.

I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying… Dave! Dave! I’ve got a brilliant idea! What is it, Fred? Let’s make a QR code… right… but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that…

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British Transport Police – Pickpockets QR Code

by @edent | # # # # | 3 comments | Read ~969 times.

Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you’re likely to see safety posters from the British Transport Police (BTP). This is the first one that I’ve seen with a QR code on it. It’s a fairly good poster. A good call…

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Kneel Before Your QR Master

by @edent | # # # # | 2 comments | Read ~203 times.

You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees – rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don’t you? What?…

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