By @edent · advertising badvertising · 3 comments · 750 words · read ~453 times.
I accidentally watched a TV advert the other day. A woman was on a Zoom call with friends. Her blurred background failed and revealed her ugly kitchen. Her friends all laughed at her. So she went along to AMAZING KITCHENS DIRECT 2 U and got a brand new kitchen. Now her friends are embarrassed about […]
Continue reading →By @edent · badvertising email marketing rail spam · 17 comments · 400 words · read ~2,877 times.
Marketing really is crap. Recently, SE Railways sent this piece of email drivel to my wife: We don't have any kids, thankfully - and are not having any in the future. My wife was literally recovering from a sterilisation procedure when the email arrived. So it seemed a bit weird that they'd send her a […]
Continue reading →By @edent · badvertising spam twitter · 2 comments · 850 words · read ~3,415 times.
It seems that Twitter has lost control of its advertising system. This blog post will show you why it is dangerous to click on any Twitter advertising. Twitter ads have always been a bit crap, but I've seen a recent influx in outright scams. Let me step you through a couple of examples. A typical […]
Continue reading →By @edent · advertising badvertising spotify · 750 words · read ~695 times.
Music streaming service Spotify has launched a new range of adverts which have gathered mixed reactions. On the surface, they seem like the usual bland corporate attempts at chumming down - trying to cynically pass off advertising as friendship. It's kinda funny, right? Teresa López Ortega@TLopezOrtegaAt least a funny way to display the privacy we're […]
Continue reading →By @edent · Amazon badvertising mobile NaBloPoMo · 1 comment · 350 words · read ~165 times.
The Internet Movie Database is one of the most venerable sites on the Web. It was founded by a British programmer in 1990 as a collection of Usenet posts (kids, ask your parents). By 1993 it was on the nascent World Wide Web - and was hosted out of Cardiff University in Wales. IMDb was […]
Continue reading →By @edent · advertising badvertising coca cola coke NaBloPoMo · 1 comment · 150 words · read ~366 times.
I've been taking a look at how big brands try to buy their way in to social spaces online. I'm not talking about ephemeral advertising on the side of the screen, I mean "sponsored posts". It strikes me that large companies simply don't realise that buying your way into a conversation is an admission of […]
Continue reading →By @edent · badvertising NaBloPoMo social tom tom · 17 comments · 500 words · read ~801 times.
I was at a funeral the other day. A group of us were sharing memories of the deceased. Talking about her laugh, how mean she could be, how we never told her that we loved her. Suddenly, a stranger walked over to us in the graveyard and said, "Friends, have you tried the great taste […]
Continue reading →By @edent · advertising badvertising nfc qr QR Codes tap4offers · 3 comments · 450 words · read ~2,254 times.
Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an […]
Continue reading →By @edent · advertising badvertising bit.ly qr QR Codes statistics stats trains · 250 words · read ~1,233 times.
No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... sigh A non-mobile site. With an Adobe Flash plugin in the […]
Continue reading →By @edent · #ipexpo badvertising qr taxi · 1 comment · 250 words · read ~629 times.
I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that […]
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