Four years ago, I wrote an article for Moo.com about using QR Codes on business cards. At the time, it was the easiest way to get VCARD information from a physical card and onto a phone. I notice that Moo are now selling NFC enabled business cards. As regular readers know, I'm not a great fan of NFC - mostly because it's so expensive. The NFC cards are £1.20 each - the regular cards cost just 26p each! What if we change the idea of what a business card is? Why do I need to hand over a …
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Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the rise of QR codes in advertising for several years now. People keep asking me when NFC will take over…
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I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well designed, although the disclaimer "standard network rates apply" seems a little redundant - and weirdly placed. The QR code is oddly rotated, but that's just my…
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I'm not a big fan of NFC. I think it's an impractical technology except in very specialised use cases. Because it's so rarely seen in the UK I don't tend to post about it much. The Boy Whatley recently posted about his new favourite NFC toy - the Nokia MD-310 (catchy name, guys!). That reminded me - there was an interesting use of NFC which I'd seen in Las Vegas. Las Vegas - like most of the developed word - is full of QR codes. They're on fliers, printed on t-shirts, in all the…
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My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes have several substantial advantages over alternate technologies. QR is a free and open standard. Compatible with every phone with a camera. No need to build or use a dedicated…
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Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should still boycott Nestle due to their contributing to the unnecessary death and suffering of infants around the world by aggressively marketing baby foods in breach of…
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RFID is like cold fusion. It will revolutionise everything - and it's only five years away! Terence Eden And, much like cold fusion, NFC will permantently be just around the corner. It's been "The Year of NFC" since 2008. Just like it was in 2009 and in 2010. Today the news came that Google may be abandoning QR codes in favour of NFC for its business places service. I think this is a mistake and that NFC is too far away to be of any real use. Indeed, I think NFC will permanently be too…
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