Clear Channel's NFC Mistake
advertising clear channel nfc qr · 7 comments · 300 words · Viewed ~910 times
I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well designed, although the disclaimer "standard network rates apply"…
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