By @edent · idiots southwest trains sw_trains trains · 100 words · read ~236 times.
An amusing mistake spotted by my wife on her way to work. SouthWest Trains are trying to promote their Twitter service - @SW_Trains - via their LED message boards. Looks like the displays don't understand the underscore character. I wonder if anyone tested this before it went live? You can watch the full video
Continue reading →By @edent · badvertising posters qr silly · 2 comments · 100 words · read ~241 times.
You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What? […]
Continue reading →By @edent · badvertising films movies NaBloPoMo qr take shelter · 1 comment · 400 words · read ~1,802 times.
To whoever is responsible for this QR code marketing monstrosity: go home. Seriously, pack up the tools of your trade, go home, pour yourself a stiff drink, and weep at what you have done. The Poster Here's a fun game for all the family! Play "spot the QR code" on this poster... Bzzzzzt! Time's up! […]
Continue reading →By @edent · advert fail isle of wight muppets myisleofwight qr · 3 comments · 200 words · read ~2,552 times.
Earlier this week, I blogged that some people were too stupid to use QR codes. I concluded, by saying You’re not too stupid to understand how to make effective use of QR codes. The “commandments” are mostly just common sense. Use QR codes wherever they seem appropriate – but make sure that they’re scannable, work […]
Continue reading →By @edent · advert e7 idiots nokia · 1 comment · 350 words · read ~804 times.
Nokia's marketing team are idiots. They've used URL over which they have no control on an advert for one of their premium handsets. This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem. E7 Poster This is advert for the new […]
Continue reading →By @edent · advertising Amazon badvertising kindle mobile · 1 comment · 700 words · read ~346 times.
It looks like the next big thing in Kindle-land is - depressingly - advertising subsidisation. the world's first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today's cheapest Kindle, but those 2500 pennies don't come free -- you'll be […]
Continue reading →By @edent · charity charityhack mobile oxfam paypal QR Codes · 3 comments · 450 words · read ~612 times.
Last year I gave a presentation at PayPal to show how charities could harness QR codes. I'm not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let's investigate the Oxfam QR code seen in Metro. […]
Continue reading →By @edent · advertising apr asa badvertising loans mobile oft wonga · 7 comments · 500 words · read ~673 times.
I'll preface this by saying that Wonga's lawyers are far better than mine. Wonga, the payday loan company, has found itself in a bit of hot water recently. They've had an Advertising Standards Authority adjudication against one of their adverts and they have raised the ire of Stella Creasy MP over their sponsorship of the […]
Continue reading →By @edent · advertising badvertising mobile QR Codes qrstuff · 2 comments · 250 words · read ~393 times.
Another day in London - another sighting of a QR code! This time, on a poster for high-brow art-house flick The Mechanic. Quite close to the bottom of the poster - so low, I had to kneel to scan it - is a QR code. Scan it and it takes you a mobile friendly trailer […]
Continue reading →By @edent · advertising badvertising groupon mobile · 150 words · read ~301 times.
I'm a big fan of Groupon - the money saving site - that's why I'm so disappointed with their latest campaign. A nice simple set of banners. Let's gloss over the missing apostrophe in this one though... Which leads to the Groupon mobile friendly site. Well formatted mobile site. Free text field for an email […]
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