Nokia’s marketing team are idiots. They’ve used URL over which they have no control on an advert for one of their premium handsets.
This is the story of how I
hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem.
This is advert for the new Nokia E7. It really emphasises the tweeting capabilities of the handset.
Nokia’s marketing team have illustrated this by showing off a couple of tweets on the handset. One of which contains a Bit.ly short URL.
Here’s the close up… it points to http://bit.ly/CYRWP
Being the curious chap that I am, I thought “Ooooh! I wonder where that’ll take me? To some awesome Nokia competition page perhaps?”
So I typed it into my phone.
Yup – the idiots in Nokia’s marketing team didn’t register the bit.ly link!
So, it was a simple matter for me to pop over to bit.ly, create a short URL pointing to this site, then customise it to say CYRWP.
If I were a scallywag, I’d have pointed the URL to an Android website, or perhaps one of the less-than-stellar E7 reviews.
If I were nasty, I’d have pointed it to a malware page.
If I were a criminal genius (which I am not) I would have pointed it to a page which asked for credit-card number, email addresses, phone numbers, etc of people intetersted in buying / winning the handset.
I’m closer to scallywag than evil mastermind – so I pointed the URL to this blog post. Hopefully this page will serve as a reminder to Nokia’s marketing team that you should….
Always check URLs before printing them on an advert!
Two other interesting things to note.
- The #hashtag in the pictured tweet isn’t hyperlinked. Tsk
- The URL “CYRWP” is an anagram of “CRY WP”. Are the Nokians in floods of tears over the death of Symbian and the coming rise of Windows Phone 7?