Mobile Badvertising: Tesco, Nokia, Guardian

by @edent | # # # # # # | 5 comments | Read ~131 times.

Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce… Continue reading →

Nokia Ovi - 25 Mistakes

by @edent | # # # # # | 19 comments | Read ~685 times.

I know a thing or two about mobile websites. The last 4 years of my life have been spent obsessing over them. I wouldn't claim that the sites I run are the best in the world - but I've picked up a thing or two about how a successful mobile retail channel should work. Nokia's… Continue reading →

Nokia Ovi Store. Oh dear...

by @edent | # # # # # | 28 comments | Read ~1,056 times.

I try so hard to like Nokia. Their hardware is second to none - but when it comes to software and services, they haven't got a clue. They've just announced a new app store - Ovi Store.  This is to replace the broken mess that is Mosh, N-Gage, Download and the current Ovi.  Why do… Continue reading →