By @edent · advertising guardian mobile nokia ovi tesco · 3 comments · 350 words · read ~151 times.
Three failures and one giant lost opportunity Failure 1 - Targeting This version of the Tesco shopping app is only available on Nokia phones. Nothing wrong with that - Nokia are still the biggest phone seller on the planet. So why allow the advert to be shown to Android users? It will annoy users, reduce […]
Continue reading →By @edent · fail mobile nokia ovi usability · 16 comments · 1,000 words · read ~809 times.
I know a thing or two about mobile websites. The last 4 years of my life have been spent obsessing over them. I wouldn't claim that the sites I run are the best in the world - but I've picked up a thing or two about how a successful mobile retail channel should work. Nokia's […]
Continue reading →By @edent · .mobi fail mobile nokia ovi · 29 comments · 500 words · read ~1,117 times.
I try so hard to like Nokia. Their hardware is second to none - but when it comes to software and services, they haven't got a clue. They've just announced a new app store - Ovi Store. This is to replace the broken mess that is Mosh, N-Gage, Download and the current Ovi. Why do […]
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