By @edent · 2d barcodes advertising badvertising mobile ms tag QR Codes · 400 words · read ~409 times.
What a joy for fans of 2D codes. London's freesheet "Metro" has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner - John Lewis sporting a QR Code. In the right corner - the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code […]
Continue reading →By @edent · badvertising flash lacoste mobile QR Codes · 300 words · read ~1,390 times.
Nick Burcher has done a great job detailing Lacoste's new QR code campaign. Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution. Contrast See if you can scan in the code on this image. The image links to Nick's site if you want the […]
Continue reading →By @edent · advertising badvertising british gas click to call mobile NaBloPoMo · 600 words · read ~881 times.
British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see […]
Continue reading →By @edent · advertising badvertising mobile sony YouTube · 200 words · read ~269 times.
Sometimes a mobile advert is just so bad that you wonder what drugs the people who commissioned were on. Easy A is new film aimed squarely a the youth market. Perfect fodder for mobile advertising. Cute little advert, doesn't say what it will link to, but other than that, not bad. So let's click through […]
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