Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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Uber London - Poor Experiences

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Uber are a private taxi firm trying to get a hold of the lucrative London market. Their main selling point is an incredibly easy to use app, a fleet of luxury cars, and a hassle free experience. I agree with Paul Carr when he describes Uber's crushing desire to "disrupt" as a fanatical form of hyper-libertarianism which could have decidedly nasty consequences. However, I thought I'd try it out …

IPEXPO and the Unscannable QR Code

· 1 comment · 250 words · Viewed ~641 times

I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that you have to wait until it stops at a traffic light before you can scan it! Ok,…