Uber London - Poor Experiences


Uber are a private taxi firm trying to get a hold of the lucrative London market. Their main selling point is an incredibly easy to use app, a fleet of luxury cars, and a hassle free experience. I agree with Paul Carr when he describes Uber's crushing desire to "disrupt" as a fanatical form of hyper-libertarianism which could have decidedly nasty consequences. However, I thought I'd try it out for myself after being given a £20 free voucher. The app is lovely, and it had some delightful …

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IPEXPO and the Unscannable QR Code


I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that you have to wait until it stops at a traffic light before you can scan it! Ok, Fred, but I'm still concerned that the code will be too easy to scan. Aha! That's why we invert the…

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