By @edent · advertising charity mobile NaBloPoMo tweetsgiving · 600 words
America and Canada both celebrate a holiday called "Thanksgiving". Although, for complex reasons, the celebrate it at different times of the year. Outside of North America the holiday simply doesn't exist. Much like the US doesn't celebrate Guy Fawkes night - the British don't celebrate Thanksgiving. So, I was a little surprised to see this […]
Continue reading →By @edent · advertising mobile NaBloPoMo reuters · 2 comments · 400 words
How do you indicate that something on the web is "clickable"? The W3C - the body which sets the standards for the Web - recommend you don't use "Click Here" for link text. Normal text is usually underlined and / or a different colour when it is a hyperlink - images don't have any specific […]
Continue reading →By @edent · blackberry fail irony mobile NaBloPoMo · 400 words
HTML is a complex beast. Especially when it comes to languages. I don't mean the difference between English and French but between UTF-8, Windows-1252, and all the other methods for encoding text. When it goes wrong, you can come a cropper - take a look at this advert for the BlackBerry. Somehow a character has […]
Continue reading →By @edent · advertising google language mobile NaBloPoMo · 750 words
One of the joys of the Internet is that it is international. Anyone, from anywhere, speaking any language can visit any page on the World Wide Web. This makes life difficult for advertisers. Not only do they have to ensure that what they're showing is applicable in the viewer's country, but also that it's legal […]
Continue reading →By @edent · advertising mobile · 550 words
Another in the occasional series looking at mobile advertising gone bad. Who doesn't enjoy a good, clean game of scrabble. After a busy day reading The Times, nothing takes the edge off the day like a word puzzle. Wait! What's this? So far, so good. A clear, professional banner. It clearly emphasises that - although […]
Continue reading →By @edent · advertising mobile · 600 words
It's been a while since I last wrote about Mobile Badvertising. Although we're constantly told that mobile advertising is going to be HUGE, you wouldn't know it from looking at the adverts on mobile sites. Over this occasional series, I'll be picking examples from popular UK sites. I've tried to avoid naming the sites in […]
Continue reading →By @edent · advertising mobile · 400 words
I've seen two very different adverts recently which, in my opinion are bad. Very bad. I'd even go so far as to say that they are terrible. The first is a poster advert seen at my local train station. A tagline, a shot of the service and a URL. Let's break it down. 1) The […]
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