Sites like Klout and Kred are perfect examples of social media frippery. A vaguely plausible “score” that you can use to justify your “investment” in tweeting all day long. When they’re used as a silly little badge, or an informal competition with friends, they’re a (mostly) harmless way of gamification.
Of continual annoyance is the complete lack of transparency these services show. How is your score calculated? Is anyone manipulating it? What can you do to improve it?
Still, it doesn’t matter, it’s only a silly number, eh? No one takes it seriously, right?
Wrong. Yammer, the internal social network of choice for most businesses, have announced they’re going to team up with Klout so managers can see employees’ scores.
What was once just a daft badge is now something to be bought up at your annual performance review. Want that promotion? You’d better hope that spending all day getting retweeted by celebrities helps your “influencer” score.
It’s time to withdraw our consent from these leeches who take our data, run it through an obfuscated process, and then attempt to sell it back to us.
It’s time to stop being held open to blackmail. How long before they start offering a paid for service to help you improve your score?
It’s time to refuse to be placed in an artificial competition where the rules are unknown and the results arbitrary.
Here’s how you opt out of Klout.
- Visit http://klout.com/corp/optout
- Ignore their self-serving hogwash and scroll to the bottom of the page.
- Verify your identity with Twitter.
- Fill in a very short form telling them to go to hell.
- Hit “Submit”.
Get on with your life and be happy. A number on a screen doesn’t control your destiny; you do.