Homoglyphs for SEO
Search Engine Optimisation is the (dark) art of getting a site to the top of Google's ranking algorithm. If you're in the business of selling decorations for ponds, you want your shop to be right at the top of the results when people search for "bespoke synthetic frog spawn." The problem is, there are lots of people all playing the same game. So, what "unusual" tactics can be used to drive sites to the top? Yesterday, I looked at how homoglyphs like Il (capital i lower L) can be used to…
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