They Read Minds, Don’t They?
The horror of the quantified audience The cinema is on the deserted outskirts of Pinewood Studios. It's a wet and windy day — not unusual for England in late summer — and I'm here to take a look at the future of audience test screenings. My friend, Ross, has asked me to take a test drive of his company's newest way of destroying artistic integrity helping movie studios connect better with their audiences. Thursday mornings aren't my preferred time to sit on a cheap polyester chair and tip my …
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