They Read Minds, Don’t They?

by @edent | # # # # | 2 comments | Read ~334 times.

The horror of the quantified audience The cinema is on the deserted outskirts of Pinewood Studios. It's a wet and windy day — not unusual for England in late summer — and I'm here to take a look at the future of audience test screenings. My friend, Ross, has asked me to take a test drive of his company's…

Continue reading →