By @edent · advertising london qr QR Codes · 50 words · read ~2,047 times.
How Popular Are QR Codes? One common complaint I hear is that QR codes are just too obscure. I don't think that's true. Aside from continual use in newspapers and magazines, they're all over the city. Here are a few examples that I snapped while walking around London.
Continue reading →By @edent · bank banks mobile qr QR Codes rbs royal bank of scotland · 200 words · read ~273 times.
Oh RBS! Is there anything you touch that doesn't turn to shit? You take our money, lose it, then pay it out to yourself. Still, at least your latest advert contains a QR code. Bet you haven't managed to screw that up. Oh... On the back page of the 25 February 2011 edition of the […]
Continue reading →By @edent · email KISS metro qr QR Codes · 350 words · read ~406 times.
The Metro have been on quite a QR splurge recently - this is their latest effort encouraging people to write in to the paper. On the surface, it's quite a simple idea - yet Metro have needlessly complicated it. The Process The simplest process would be Scan Code Send Email That's not what Metro have […]
Continue reading →By @edent · advertising movies QR Codes trailers · 450 words · read ~656 times.
Seen in the latest issue of Sport Magazine - this rather interesting QR advert for Wall Street: Money Never Sleeps. This is a really well executed campaign which should serve as a template to other advertisers. There are, of course, one or two issues that I have with it. Let's start by zooming in to […]
Continue reading →By @edent · museum QR Codes wikipedia · 12 comments · 550 words · read ~788 times.
Tom Morris pointed me to this interesting discussion about using Wikipedia QR codes in museums. I think it's an excellent idea. It's something I've briefly discussed with Cristianno Betta for his 100 Objects project. There are five key points to the success of such a scheme. 100% of visitors will be scanning these codes on […]
Continue reading →By @edent · charity charityhack mobile oxfam paypal QR Codes · 3 comments · 450 words · read ~612 times.
Last year I gave a presentation at PayPal to show how charities could harness QR codes. I'm not sure if Oxfam were in the audience that day. But if they were, they missed the point. QR codes are a solution for quick interactions with mobile phones. Let's investigate the Oxfam QR code seen in Metro. […]
Continue reading →By @edent · advertising badvertising mobile QR Codes qrstuff · 2 comments · 250 words · read ~393 times.
Another day in London - another sighting of a QR code! This time, on a poster for high-brow art-house flick The Mechanic. Quite close to the bottom of the poster - so low, I had to kneel to scan it - is a QR code. Scan it and it takes you a mobile friendly trailer […]
Continue reading →By @edent · bit.ly metro mobile newspaper QR Codes web · 4 comments · 600 words · read ~1,705 times.
Updated! 2011-01-11 20:00 - see the response from the Metro. The Metro is a London-based UK newspaper national newspaper which is distributed in 33 cities across the UK. Around a year ago, I reviewed the Metro's mobile website. It wass a perfectly fine mobile site and I'm pleased to see that over the last 12 […]
Continue reading →By @edent · advertising badvertising debenhams mobile QR Codes · 7 comments · 450 words · read ~1,340 times.
After the derisory efforts of Waitrose to properly utilise QR codes, it's disheartening to see Debenhams make a brand new mistake. At the bottom of tonight's Evening Standard is this advert from Debenhams. The QR code immediately caught my eye and - being the saddo that I am - I immediatley whipped out ZXing and […]
Continue reading →By @edent · 2d barcodes advertising badvertising mobile ms tag QR Codes · 400 words · read ~410 times.
What a joy for fans of 2D codes. London's freesheet "Metro" has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner - John Lewis sporting a QR Code. In the right corner - the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code […]
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