One of the lovely aspects of QR codes is the variable levels of error correction built in. On even the most basic code you can obscure or deform up to 7% of the code and most readers will still decode it. This leads us in to the amusing territory of "hiding" human readable data in the code. I say "hiding" because we are hiding it from the scanner - not from the human. One of the more famous e…
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I've just come back from a delightful weekend in Paris. Delightful for me - not so for my wife. Rather than quietly admiring the artwork in the Louvre, I ran around gawping at the huge range of 2D codes on offer on the streets of Paris. There are some great examples of how to do 2D code marketing - and how not to do it. I'd like to run you through a few of examples I found. I've enhanced the …
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It's great seeing QR codes going mainstream. First ASDA, then ITV2, now Tesco are creating print adverts with QR codes. After years of me banging on about how they were poised to take on in the UK - it looks like they've made it. The advert is a pretty good start. I'm a bit confused about why it says "Use your iPhone or Blackberry to scan the barcode" when both Android and Nokia also have…
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...And ITV2 screw them up... I wasn't allowed to watch ITV as a kid. More out of a desire to keep me from pestering my parents for He-Man action figures than a commentary on their shows. But my old biases have stayed with me. I rarely venture on to ITV - except for nature documentaries. The Only Way Is Essex I've no idea what "The Only Way Is Essex" is. Frankly, I've no desire. It…
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This is the presentation I gave for Charity Hack 2010. Charity hack qr codes from Terence Eden If you're on mobile, you can view the mobile friendly version of the slides. Audio and video coming later. The gist of the talk is - use QR codes to drive mobile donations. Use return SMS to encourage people to share with their friends. …
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The unstoppable rise of QR codes continues! Last week I picked up two of the London free-sheets. Both of them sporting scanable codes. CITY A.M. uses the code to take you to its mobile friendly site. They recommend the i-nigma reader which you can get by texting "i-nigma" to 88010 (in the UK). Page 7 of thelondonpaper. Opodo uses a QR code to offer £20 off flights. Interestingly, …
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