I received a rather distraught DM from a Twitter friend last week. They were upset that I was following an account which did nothing but spew out racist bile all day long. Did this mean that I endorsed their hateful views. I was confused. I didn't recognise the specific account, and didn't recall seeing any of their tweets - but I was following them. How? Why? Was it a hack? I did a little…
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I don't have a great memory. I often meet people who remember me, but I don't remember them. I've had whole conversations with people who clearly know me, but on whom I've drawn a blank. My phone's address book has a "notes" field, and mine is peppered with little aide memoirs about the people I've met. Things like this: And, I guess we've all got a contact like this, right? (Sorry,…
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I get a lot of random Twitter DMs from attractive women who are desperate to make friends with me. I usually report the obvious spammers. But a few weeks ago, one nearly slipped through the net. The woman was wearing a military uniform - a proper one, not a sexy Hallowe'en costume - and was asking a fairly sensible question of me. But something didn't sit right. Usually, these accounts have…
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This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy, ER, House M.D. and Scrubs. This book is c…
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Way back when Blackberry was the smartphone, my team at Vodafone obsessed over the idea of the "Unified Inbox". "What if," the marketing chaps said, "you could see all your notifications in one place!" Imagine a single inbox where your MySpace friend requests mingled with your Email. And your Facebook and Google Buzz notifications were in the same list. It was a lovely idea. And users all…
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(Another in a long list of posts which will turn out to be touchingly naïve!) When teaching people about safe sex, one topic bitterly divides people - whether abstinence is a suitable method. Simply refusing to engage in sexual activity will protect you from pregnancy, disease, and trauma. Abstinence is particularly promoted by religious zealots. Similarly, whenever social media is discussed, …
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You're sat in a pub, chatting with your mates. You start to moan about how the cheap lager they serve gives you a headache. All of a sudden, a stranger runs up to you and says: "Oh no! Headaches? Have you tried the refreshing taste of Pepsi® Cola? It's the Flavour That Keeps Giving™!" I suspect you would complain to the bar manager and then find a new watering hole. You might, perhaps, tell the …
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Back when social networks were new, Twitter was a great place to raise a complaint with a company. You could be sure that the Twitter account was run by someone who got social and, more often than not, would show tweets to the CEO. Sadly, Twitter corporate accounts now all follow the same script "Gosh! That doesn't sound good! Let us put this right. Please DM us your customer number, surname,…
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When you share a URl on services like Twitter and WhatsApp, they often display a preview image. This is usually accomplished by the author of the page selecting an image from the page, and adding it to the Page's metadata like this: <meta property="og:image" content="http://example.com/preview.png"/> (See the OpenGraph Protocol and Twitter's Guide for more detailed information.) But not…
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Upon joining the hyper-local social network "Nextdoor" - users are asked to verify their postal address. One option they offer is to have them send you a card in the post. So, I signed up, entered my address, and waited. A few days later, this popped through my letterbox. A few random thoughts... ✅ This is a nifty way to lightly verify someone's address! A service could ask for scans of u…
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I'm turning into an old curmudgeon. Either that, or the new wave of social marketing has severely missed its intended target. Let me ask you a question, do you want to be friends with your utility company? Your phone provider? Your soft drinks manufacturer? I don't mean "follow-on-social-media" friends - I mean actual buddies. On the face of it, that's a ridiculous question. You can no more…
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Earlier this year, I received an offer from a sleazy marketing company to place adverts on this blog - on the express understanding that they were not identified as sponsored posts. I reported the company - Media Discovery - to the ASA (Advertising Standards Authority) who, after a perfunctory investigation, decided not to prosecute. They bought the unlikely story that Media Discovery had a…
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