Book Review – Teaching Medicine and Medical Ethics Using Popular Culture

by @edent | # # # # #
Surgeons standing over a body.

This book demonstrates how popular culture can be successfully incorporated into medical and health science curriculums, capitalising on the opportunity fictional media presents to humanise case studies. Studies show that the vast majority of medical and nursing students watch popular medical television dramas and comedies such as Grey’s Anatomy, ER, House M.D. and Scrubs. This…

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How I’d redesign Twitter (and why it won’t work)

by @edent | # # # | 4 comments | Read ~138 times.
The Twitter logo drawn in circles.

Way back when Blackberry was the smartphone, my team at Vodafone obsessed over the idea of the “Unified Inbox”. “What if,” the marketing chaps said, “you could see all your notifications in one place!” Imagine a single inbox where your MySpace friend requests mingled with your Email. And your Facebook and Google Buzz notifications were…

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Abstinence isn’t safe – why quitting social media isn’t the solution

by @edent | # # # | 6 comments | Read ~178 times.
A fist emerges from a computer screen and punches the user.

(Another in a long list of posts which will turn out to be touchingly naïve!) When teaching people about safe sex, one topic bitterly divides people – whether abstinence is a suitable method. Simply refusing to engage in sexual activity will protect you from pregnancy, disease, and trauma. Abstinence is particularly promoted by religious zealots.…

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Is it creepy when brands pester you on social media?

by @edent | # # | 1 comment | Read ~4,125 times.
If you would like to exercise any of your rights above, please contact us at privacy@brandseye.com and provide us with your full details (including name, telephone number, address and email and the precise nature of your request and/or grievance).

You’re sat in a pub, chatting with your mates. You start to moan about how the cheap lager they serve gives you a headache. All of a sudden, a stranger runs up to you and says: “Oh no! Headaches? Have you tried the refreshing taste of Pepsi® Cola? It’s the Flavour That Keeps Giving™!” I…

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Abusing LinkedIn for better customer service

by @edent | # # # | Read ~477 times.
Firstly apologies for the experience you have had with Green Network Energy and that we have been unable to provide you with the service needed. If you could confirm your account number then I will make sure this is looked in to today and provide an update. For context, I've been at the company since the outset and I'm part of the senior management team at GNE reporting directly to the COO and the owners. I'm responsible for customer services, billing and metering activities so I can assure you that by making contact you have already escalated the issue.

Back when social networks were new, Twitter was a great place to raise a complaint with a company. You could be sure that the Twitter account was run by someone who got social and, more often than not, would show tweets to the CEO. Sadly, Twitter corporate accounts now all follow the same script “Gosh!…

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Automatic preview image based on screenshot

by @edent | # # # | 3 comments | Read ~542 times.

When you share a URl on services like Twitter and WhatsApp, they often display a preview image. This is usually accomplished by the author of the page selecting an image from the page, and adding it to the Page’s metadata like this: <meta property=”og:image” content=”http://example.com/preview.png”/> (See the OpenGraph Protocol and Twitter’s Guide for more detailed…

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2FA using a postcard!

by @edent | # # # | 3 comments | Read ~6,081 times.

Upon joining the hyper-local social network “Nextdoor” – users are asked to verify their postal address. One option they offer is to have them send you a card in the post. So, I signed up, entered my address, and waited. A few days later, this popped through my letterbox. A few random thoughts… ✅ This…

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Chumming Down

by @edent | # # | 9 comments | Read ~494 times.

I’m turning into an old curmudgeon. Either that, or the new wave of social marketing has severely missed its intended target. Let me ask you a question, do you want to be friends with your utility company? Your phone provider? Your soft drinks manufacturer? I don’t mean “follow-on-social-media” friends – I mean actual buddies. On…

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Bloggers – Beware of the ASA

by @edent | # # # | Read ~158 times.

Earlier this year, I received an offer from a sleazy marketing company to place adverts on this blog – on the express understanding that they were not identified as sponsored posts. I reported the company – Media Discovery – to the ASA (Advertising Standards Authority) who, after a perfunctory investigation, decided not to prosecute. They…

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The Danger Of Auto Displaying Pictures On Twitter

by @edent | # # # # | 4 comments | Read ~335 times.

The UK has the notion of a “strict liability” law. If you are caught with a picture of child abuse – you’re guilty of a crime. It doesn’t matter if it was sent to you unsolicited, or misaddressed. Possession is the crime and there are no mitigating circumstances. On that cheery note, let’s consider Twitter’s…

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