I'm a big fan of QR codes. A few years ago, I did some work for a major UK retailer who wanted to put QR codes on some of their DIY products. Rather than ship expensive instructions with each item, there would be a QR code on the packaging which linked directly to a video explaining how to use whatever it was you'd just purchased. The idea was a success and is now helping them cut costs - even …
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Three years ago, I wrote about the deficiencies in Microsoft's Tag system. It was painfully obvious even then that MS had no desire to back the "standard" they'd tried to create. They couldn't even be bothered to leverage the then-new Windows Phone to get the reader into customers' hands. Their terms and conditions at the time said We will also use commercially reasonable efforts to make…
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BitCoin and other crypto-currencies are gaining popularity at the moment - but I remain firmly convinced that they're too hard for the average person to use. I have, however, watched with interest as an ecosystem grows around them. In particular, I like the way The Pirate Bay (and others) have used QR codes to facilitate easy payments and donations. The QR codes contain only three variables -…
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Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the…
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I've talked before about advertising hoardings with combined NFC & QR codes. It looks like Clear Channel - the advertising behemoth - is getting into the game. Spotted all over London are these bus stops with built in advertising poster. Look on the right hand side, and you'll see the interactive element. It's pretty well designed, although the disclaimer "standard network rates apply"…
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Strolling along London's Southbank the other day, I came across one of those new-fangled information posts. Crudely stuck to it was a decidedly old-fashioned piece of paper bearing a planning notice. But! My my! What's that in the lower left corner? A QR code! Unsurprisingly, scanning the code takes you directly to the planning application on the web. Although the site isn't specifically…
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One of my hobbies is looking for QR codes by leafing through the free papers which blight the city of London. Yes, I lead a tragic existence, but it keeps me off the streets - so let me be, eh? Most of the QR codes that I see now are pretty good. They have clear explanatory text, point to mobile websites, and generally follow the Ten Commandments for QR codes. But, every so often I spot one…
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My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes have several substantial advantages over alternate technologies. QR is a free and open…
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Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL for those who aren't quite up to speed with new technology. There's only one slight issue - the QR code…
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I unashamedly love QR Codes. But every so often, I see one which makes me wonder if there should be some sort of licence for creating them :-) As I was walking around Camden the other day, I spotted this monstrosity. I figured with a code that dense, it probable contained a URL to a rubbish iPhone app, or perhaps a link stuffed full of tracking parameters. Still, what the heck, I scanned…
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Earlier this year, I blogged about seeing these QR codes appearing on some train tickets. The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how well this campaign did. Wow! Twenty-five thousand…
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Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should still boycott Nestle due to their contributing to the unnecessary death…
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