I did something decidedly analogue yesterday; I withdrew cash from a machine. I know, I know, I should have used my NFC enabled smartphone - or my chip & pin card. But it turns out most cab drivers prefer cash. On the screen was one of those ghastly animated adverts. Rather than selling me a mortgage or loan, it was advertising a fast food chain. The ad concluded by telling me to download the…
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Last month I gave an interview to the Metro newspaper about QR codes. …
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No, I'm not talking about Masabi's innovative technology, but of this rather odd bit of advertising found on the back of a train ticket. There's no specific call to action - but there's not much space to play with. Let's give it a scan... sigh A non-mobile site. With an Adobe Flash plugin in the top right which won't work on any iPhones. Why on Earth do marketing companies insist on pointing…
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At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal - the true "response rate" of any advert is hard to calculate. How many phone…
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When people ask me which QR generator to use, I usually suggest Google Charts. However, recently I've become dissatisfied with its limitations, so I've decided to write and release my own QR encoder. I'm still looking for a catchy name for it (suggestions welcomed) - so for now it's called "QR Generator PHP". It's available on GitHub or you can use it directly. So, how does it compare to…
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I recently overheard two advertising executives discussing their latest QR campaign. I jotted down what they were saying... Dave! Dave! I've got a brilliant idea! What is it, Fred? Let's make a QR code... right... but make it really hard to scan! Brilliant idea, Fred! How? We can stick it on a Taxi, so that you have to wait until it stops at a traffic light before you can scan it! Ok,…
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We're incredibly excited to announce that QRpedia has made the shortlist for the Smart UK Project! We are searching for the UK's Most Innovative Mobile Companies. Our aim is to celebrate UK innovation and showcase the best examples of UK mobile innovation. We'll be presenting at the competition in January - if we make the final six, we'll be off to Mobile World Congress. Look out world! Here …
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There was a lot of interest in my recent post about TfL's QR statistics. Today, I present to you three very different QR codes and their statistics. These are all taken from the Metro newspaper on Tuesday January 10th. Wowcher First up is "Wowcher", a big quarter page advert on page 28. Wowcher's statistics show a consistently good performance with QR codes. Between 30 - 80 scans per day,…
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Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to a mobile site. Easy to scan code. Good call to action. As I…
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The TSA have come under fire for many things. Most recently, Fred Trotter has called them out for using a "dummy" QR code which leads to a page the TSA don't control. An astonishingly lax approach to QR use. Last year, I noticed this QR code as I passed through San Francisco Airport. The code goes to a TSA site (albeit non-mobile), which is odd, as the TSA do have a capable mobile site. What…
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Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you're likely to see safety posters from the British Transport Police (BTP). This is the first one that I've seen with a QR code on it. It's a fairly good poster. A good call to action, a URL in case your phone can't read QR codes, and the…
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You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What? You don't? But... but.... What else could explain the advertising industry's love of putting QR codes as close to…
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