By @edent · badvertising BTP police qr · 3 comments · 550 words · read ~1,007 times.
Terence Eden specialises in helping organisations craft amazing QR campaigns. Contact Terence for a consultation Wander around the London Underground and you're likely to see safety posters from the British Transport Police (BTP). This is the first one that I've seen with a QR code on it. It's a fairly good poster. A good call […]
Continue reading →By @edent · badvertising posters qr silly · 2 comments · 100 words · read ~239 times.
You know what I love about the streets of London? The pavements are so clean. Many is the time I crawl around on my hands and knees - rubbing my trousers into the walkways of my beloved city. Hardly anyone kicks me up the arse, either. You feel the same way too, don't you? What? […]
Continue reading →By @edent · badvertising maplin qr · 2 comments · 300 words · read ~352 times.
Maplin, the UK technology retailer, is experimenting with QR codes in its Tottenham Court Road store. It's a very mixed bag which deserves equal measures of praise and criticism. Here's a typical product display stand with QR code placed on it. There's no "call to action". Nothing to say what the code is, how I […]
Continue reading →By @edent · badvertising films movies NaBloPoMo qr take shelter · 1 comment · 400 words · read ~1,743 times.
To whoever is responsible for this QR code marketing monstrosity: go home. Seriously, pack up the tools of your trade, go home, pour yourself a stiff drink, and weep at what you have done. The Poster Here's a fun game for all the family! Play "spot the QR code" on this poster... Bzzzzzt! Time's up! […]
Continue reading →By @edent · badvertising banking mobile NaBloPoMo nat west natwest qr scanbuy · 1 comment · 400 words · read ~381 times.
When you create a QR code which contains a URL, it is vital that the code is not only as small as possible, but also as user friendly as possible. I'm not a massive fan of short URL services like bit.ly - but for shrinking the text you want to fit in a QR code, […]
Continue reading →By @edent · advertising Amazon badvertising kindle mobile · 1 comment · 700 words · read ~345 times.
It looks like the next big thing in Kindle-land is - depressingly - advertising subsidisation. the world's first ad-supported Kindle, going on sale within Target and Best Buy locations for $114. That represents a gentle $25 savings compared to the price of today's cheapest Kindle, but those 2500 pennies don't come free -- you'll be […]
Continue reading →By @edent · advertising apr asa badvertising loans mobile oft wonga · 7 comments · 500 words · read ~672 times.
I'll preface this by saying that Wonga's lawyers are far better than mine. Wonga, the payday loan company, has found itself in a bit of hot water recently. They've had an Advertising Standards Authority adjudication against one of their adverts and they have raised the ire of Stella Creasy MP over their sponsorship of the […]
Continue reading →By @edent · advertising badvertising mobile QR Codes qrstuff · 2 comments · 250 words · read ~391 times.
Another day in London - another sighting of a QR code! This time, on a poster for high-brow art-house flick The Mechanic. Quite close to the bottom of the poster - so low, I had to kneel to scan it - is a QR code. Scan it and it takes you a mobile friendly trailer […]
Continue reading →By @edent · advertising badvertising groupon mobile · 150 words · read ~300 times.
I'm a big fan of Groupon - the money saving site - that's why I'm so disappointed with their latest campaign. A nice simple set of banners. Let's gloss over the missing apostrophe in this one though... Which leads to the Groupon mobile friendly site. Well formatted mobile site. Free text field for an email […]
Continue reading →By @edent · advertising badvertising debenhams mobile QR Codes · 7 comments · 450 words · read ~1,338 times.
After the derisory efforts of Waitrose to properly utilise QR codes, it's disheartening to see Debenhams make a brand new mistake. At the bottom of tonight's Evening Standard is this advert from Debenhams. The QR code immediately caught my eye and - being the saddo that I am - I immediatley whipped out ZXing and […]
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