People only want their technology to do three things


Many years ago, I worked as a product manager for pre-smart phones. Remember that old Nokia phone you had? Yeah, them!

This was a common complaint we heard back then: "Ugh! Why do phones have all these useless, overcomplicated, random functions? People only want their phones to do three thing - calls, texts, and..."

And...

And that's where the problem was. That third thing was different for everyone. For some it was a calendar, for others a calculator. Some couldn't live without Snake, and others could cope without a MIDI style ringtone.

I see the same today in technology. Take something like Markdown. People only want a text formatting syntax to do three things. Bold text, links, and...

  • Bullets
  • Headings
  • Tables
  • Footnotes

At which point, you've basically reinvented HTML but with worse different syntax.

Messaging apps suffer the same problems. People only want to send texts, images, and...

  • Reaction gifs
  • Group chats
  • Typing indicators
  • Payment requests

This isn't a plea to reduce features. But, rather, it is a plea to users to have empathy for people who aren't like them. If you don't see the utility in a feature, that's probably because the feature isn't for you!


Share this post on…

  • Mastodon
  • Facebook
  • LinkedIn
  • BlueSky
  • Threads
  • Reddit
  • HackerNews
  • Lobsters
  • WhatsApp
  • Telegram

6 thoughts on “People only want their technology to do three things”

What are your reckons?

All comments are moderated and may not be published immediately. Your email address will not be published.

Allowed HTML: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <s> <strike> <strong> <p> <pre> <br> <img src="" alt="" title="" srcset="">