At the start of 2012, I revealed how many scans TfL's QR campaign was getting. A lot of comments on Twitter & Google+ dismissed these results as a success. A typical response was: 70 scans a day? In a city of millions? Rubbish! This fails to address something that advertisers are conspicuously loathe to reveal - the true "response rate" of any advert is hard to calculate. How many phone calls, visits to a website, or SMS interactions are directly attributable to a regular poster? No one …
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I am an evil, capitalist, unfair bastard of a landlord. At least, that's what my worry is. I try really hard to be honest, fair, and uncuntlike as possible. I never wanted to be a landlord, I wanted to be a lumberjack! but somehow I ended up as one. Let me roll back a few years to see how this sorry mess began... ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ < to indicate wavy lines. January 2008 was a pretty stressful time for us. I'd just got a new job and was commuting a hellish distance, so Liz and I…
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An email from FourSquare this morning reminded me what I was doing a year ago today. I spent the morning at The British Museum doing the first public experiments with QRpedia. This is a video of the historic occaision. So, here's a quick run down of what this volunteer-lead project has acheived in a single year, in no particular order: Derby Museum installation UK National Archives installation The Children's Museum of Indianapolis installation Sofia Zoo installation …
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