Reputation Management at the Speed of Fright
reputation vodafone · 550 words
(This post appears on ReputationOnline) Vodafone has suffered a massive blow to their corporate reputation in recent days. A security error on their site allowed anyone to find customers' email addresses and phone numbers. It's still unknown if any accounts were compromised due to the flaw - nor is it known if there was any wholesale plundering of the sensitive personal data. Mistakes happen - even to companies who can afford the very best consultants. The way in which a company responds to …
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