By @edent · 2d codes bias microsoft ms tag NaBloPoMo QR Codes tag · 27 comments · 1,450 words · read ~2,512 times.
I don't want this to be seen as an anti-Microsoft rant. I'm a great fan of Windows Phone 7, my Microsoft 4000 keyboard is the only device I'm comfortable typing on, and my Xbox hardware is still going strong years after release. I'm also heartily impressed with Microsoft's continuing support of the Creative Commons. True, […]
Continue reading →By @edent · mobile NaBloPoMo QR Codes · 200 words · read ~3,487 times.
Spotted all over the London Underground in the last few days, these QR enabled adverts from Eastpak for their I Am The Bag campaign. Close Up of the QR Code YouTube Video The code immediately directs the user to YouTube to watch a video. Two Ways To Make The Campaign Better Use a smaller URL […]
Continue reading →By @edent · badvertising flash lacoste mobile QR Codes · 300 words · read ~1,395 times.
Nick Burcher has done a great job detailing Lacoste's new QR code campaign. Being the curmudgeon that I am, I want to point out a couple of rather glaring flaws in its execution. Contrast See if you can scan in the code on this image. The image links to Nick's site if you want the […]
Continue reading →By @edent · dtmf mobile parking QR Codes ringgo · 500 words · read ~523 times.
There seems to be a lot of talk at the moment about how marketing can make use of QR codes. I wanted to highlight a few ways in which 2D codes can be used for slightly more practical usage. There's nothing wrong with selling more cheese - but I think that only scratches the surface […]
Continue reading →By @edent · BBC graphics hacks NaBloPoMo QR Codes space invaders · 7 comments · 450 words · read ~1,880 times.
One of the lovely aspects of QR codes is the variable levels of error correction built in. On even the most basic code you can obscure or deform up to 7% of the code and most readers will still decode it. This leads us in to the amusing territory of "hiding" human readable data in […]
Continue reading →By @edent · datamatrix flashcode france hyperlinks image recognition NaBloPoMo paris QR Codes · 2 comments · 1,100 words · read ~1,243 times.
I've just come back from a delightful weekend in Paris. Delightful for me - not so for my wife. Rather than quietly admiring the artwork in the Louvre, I ran around gawping at the huge range of 2D codes on offer on the streets of Paris. There are some great examples of how to do […]
Continue reading →By @edent · mobile QR Codes tesco · 2 comments · 300 words · read ~467 times.
It's great seeing QR codes going mainstream. First ASDA, then ITV2, now Tesco are creating print adverts with QR codes. After years of me banging on about how they were poised to take on in the UK - it looks like they've made it. The advert is a pretty good start. I'm a bit confused […]
Continue reading →By @edent · itv mobile OnlyWayIsEssex QR Codes · 3 comments · 400 words · read ~1,145 times.
...And ITV2 screw them up... I wasn't allowed to watch ITV as a kid. More out of a desire to keep me from pestering my parents for He-Man action figures than a commentary on their shows. But my old biases have stayed with me. I rarely venture on to ITV - except for nature documentaries. […]
Continue reading →By @edent · charity charityhack justgiving mobile paypal QR Codes taykt · 100 words · read ~250 times.
This is the presentation I gave for Charity Hack 2010. Charity hack qr codes from Terence Eden If you're on mobile, you can view the mobile friendly version of the slides. Audio and video coming later. The gist of the talk is - use QR codes to drive mobile donations. Use return SMS to encourage […]
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