Google has no faith in its ability to launch new products
google products rant · 9 comments · 400 words · read ~626 times.
Back when I was a product manager for a large mobile network operator, we faced a constant problem. How do you launch a new product to the public? Most people are reluctant to try new things. Even in the exciting world of proto-smartphones, convincing someone to download, install, configure, and use a new app was difficult. Sure, we could run expensive advertising campaigns. Send hopeful text messages. Have a big celebrity endorsement. Or maybe get our customer service reps to push it. In the …
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