The End of MS Tag


Three years ago, I wrote about the deficiencies in Microsoft's Tag system. It was painfully obvious even then that MS had no desire to back the "standard" they'd tried to create. They couldn't even be bothered to leverage the then-new Windows Phone to get the reader into customers' hands. Their terms and conditions at the time said We will also use commercially reasonable efforts to make these basic features available until at least January 1, 2015, and provide two years prior notice before …

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Xbox QR Code - Proof that MS Tag is Dead?


I've never been a fan of Microsoft's proprietary 2D barcode system. With the latest news that their tag reader and creator will support QR codes, it looks like the writing is on the wall for the multi-coloured blobs. Further evidence of this can be found on Microsoft's latest XBox poster which contains a rather prominent QR code. Here it is in more detail. When scanned, it goes to a Google URL shortner! If Microsoft's own marketing department doesn't have faith in the MS Tag - or their…

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2D Tags in the Metro


What a joy for fans of 2D codes. London's freesheet "Metro" has adverts with two different styles of 2D codes on pages 14 and 15. In the left corner - John Lewis sporting a QR Code. In the right corner - the Donkey from Shrek going into battle with an MS Tag. FIGHT! QR Code This use of QR code leaves me a little conflicted. On the one hand, the code is too small and, either in resizing or printing, has become distorted. On the other hand, the code resolves to a great mobile site. …

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MS Tags vs QR Codes


I don't want this to be seen as an anti-Microsoft rant. I'm a great fan of Windows Phone 7, my Microsoft 4000 keyboard is the only device I'm comfortable typing on, and my Xbox hardware is still going strong years after release. I'm also heartily impressed with Microsoft's continuing support of the Creative Commons. True, I don't use Windows at home - but I don't blindly devote my life to knocking them unfairly. But I do have serious concerns about Microsoft's attempts to enter the 2D tag…

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