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	<title>e7 &#8211; Terence Eden’s Blog</title>
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		<title><![CDATA[Dear Nokia...]]></title>
		<link>https://shkspr.mobi/blog/2011/04/dear-nokia/</link>
					<comments>https://shkspr.mobi/blog/2011/04/dear-nokia/#comments</comments>
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		<pubDate>Fri, 29 Apr 2011 10:53:08 +0000</pubDate>
				<category><![CDATA[badvertising]]></category>
		<category><![CDATA[advert]]></category>
		<category><![CDATA[e7]]></category>
		<category><![CDATA[idiots]]></category>
		<category><![CDATA[nokia]]></category>
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					<description><![CDATA[Nokia&#039;s marketing team are idiots.  They&#039;ve used URL over which they have no control on an advert for one of their premium handsets.  This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem.  E7 Poster  This is advert for the new Nokia E7.  It really emphasises the tweeting capabilities of the handset.   Nokia&#039;s marketing…]]></description>
										<content:encoded><![CDATA[<p>Nokia's marketing team are idiots.  They've used URL over which they have no control on an advert for one of their premium handsets.</p>

<p>This is the story of how I <del datetime="2011-04-29T08:46:02+00:00">hijacked</del> <del datetime="2011-04-29T08:46:02+00:00">stole</del> <del datetime="2011-04-29T08:46:02+00:00">hacked</del> <em>recycled</em> it and, in doing so, prevented Nokia from having a serious PR problem.</p>

<h2 id="e7-poster"><a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#e7-poster">E7 Poster</a></h2>

<p>This is advert for the new Nokia E7.  It really emphasises the tweeting capabilities of the handset.
<img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-E7-Poster.jpg" alt="Nokia E7 Poster" title="Nokia E7 Poster" width="600" height="450" class="aligncenter size-full wp-image-4018"></p>

<p>Nokia's marketing team have illustrated this by showing off a couple of tweets on the handset.  One of which contains a Bit.ly short URL.
<img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-Tweet-300x248.jpg" alt="Nokia Tweet" title="Nokia Tweet" width="300" height="248" class="aligncenter size-medium wp-image-4017"></p>

<p>Here's the close up...  it points to <a href="http://bit.ly/CYRWP">http://bit.ly/CYRWP</a>
<a href="http://bit.ly/CYRWP"><img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-Bitly.jpg" alt="Nokia Bitly" title="Nokia Bitly" width="319" height="84" class="aligncenter size-full wp-image-4016"></a></p>

<p>Being the curious chap that I am, I thought "Ooooh! I wonder where that'll take me? To some awesome Nokia competition page perhaps?"</p>

<p>So I typed it into my phone.
<img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/bit.ly-404-page.jpg" alt="bit.ly 404 page" title="bit.ly 404 page" width="300" height="348" class="aligncenter size-full wp-image-4019">
Yup - the idiots in Nokia's marketing team <strong>didn't register the bit.ly link!</strong></p>

<p>So, it was a simple matter for me to pop over to bit.ly, create a short URL pointing to this site, then customise it to say CYRWP.</p>

<h2 id="malicious-use"><a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#malicious-use">Malicious Use</a></h2>

<p>If I were a scallywag, I'd have pointed the URL to an Android website, or perhaps one of the <a href="https://www.cnet.com/reviews/nokia-e7-review/">less-than-stellar E7 reviews</a>.</p>

<p>If I were nasty, I'd have pointed it to a malware page.</p>

<p>If I were a criminal genius (which I am not) I would have pointed it to a page which asked for credit-card number, email addresses, phone numbers, etc of people intetersted in buying / winning the handset.</p>

<p>I'm closer to scallywag than evil mastermind - so I pointed the URL to this blog post.  Hopefully this page will serve as a reminder to Nokia's marketing team that you should....</p>

<h1 id="always-check-urls-before-printing-them-on-an-advert"><a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#always-check-urls-before-printing-them-on-an-advert">Always check URLs before printing them on an advert!</a></h1>

<h2 id="bootnote"><a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#bootnote">Bootnote</a></h2>

<p>Two other interesting things to note.</p>

<ul>
<li>The #hashtag in the pictured tweet isn't hyperlinked. Tsk</li>
<li>The URL "CYRWP" is an anagram of "CRY WP".  Are the Nokians in floods of tears over the death of Symbian and the coming rise of Windows Phone 7?</li>
</ul>
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