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	<title>e7 &#8211; Terence Eden’s Blog</title>
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	<description>Regular nonsense about tech and its effects 🙃</description>
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	<title>e7 &#8211; Terence Eden’s Blog</title>
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		<title><![CDATA[Dear Nokia...]]></title>
		<link>https://shkspr.mobi/blog/2011/04/dear-nokia/</link>
					<comments>https://shkspr.mobi/blog/2011/04/dear-nokia/#comments</comments>
				<dc:creator><![CDATA[Terence Eden]]></dc:creator>
		<pubDate>Fri, 29 Apr 2011 10:53:08 +0000</pubDate>
		<category><![CDATA[advert]]></category><category><![CDATA[e7]]></category><category><![CDATA[idiots]]></category><category><![CDATA[nokia]]></category>		<guid isPermaLink="false">http://shkspr.mobi/blog/?p=4015</guid>

					<description><![CDATA[Nokia&#039;s marketing team are idiots.  They&#039;ve used URL over which they have no control on an advert for one of their premium handsets.  This is the story of how I hijacked stole hacked recycled it and, in doing so, prevented Nokia from having a serious PR problem.  E7 Poster  This is advert for the new Nokia E7.  It really emphasises the tweeting capabilities of the handset.   Nokia&#039;s marketing…]]></description>
										<content:encoded>&lt;p&gt;Nokia's marketing team are idiots.  They've used URL over which they have no control on an advert for one of their premium handsets.&lt;/p&gt;

&lt;p&gt;This is the story of how I &lt;del datetime="2011-04-29T08:46:02+00:00"&gt;hijacked&lt;/del&gt; &lt;del datetime="2011-04-29T08:46:02+00:00"&gt;stole&lt;/del&gt; &lt;del datetime="2011-04-29T08:46:02+00:00"&gt;hacked&lt;/del&gt; &lt;em&gt;recycled&lt;/em&gt; it and, in doing so, prevented Nokia from having a serious PR problem.&lt;/p&gt;

&lt;h2 id="e7-poster"&gt;&lt;a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#e7-poster"&gt;E7 Poster&lt;/a&gt;&lt;/h2&gt;

&lt;p&gt;This is advert for the new Nokia E7.  It really emphasises the tweeting capabilities of the handset.
&lt;img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-E7-Poster.jpg" alt="Nokia E7 Poster" title="Nokia E7 Poster" width="600" height="450" class="aligncenter size-full wp-image-4018"&gt;&lt;/p&gt;

&lt;p&gt;Nokia's marketing team have illustrated this by showing off a couple of tweets on the handset.  One of which contains a Bit.ly short URL.
&lt;img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-Tweet-300x248.jpg" alt="Nokia Tweet" title="Nokia Tweet" width="300" height="248" class="aligncenter size-medium wp-image-4017"&gt;&lt;/p&gt;

&lt;p&gt;Here's the close up...  it points to &lt;a href="http://bit.ly/CYRWP"&gt;http://bit.ly/CYRWP&lt;/a&gt;
&lt;a href="http://bit.ly/CYRWP"&gt;&lt;img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/Nokia-Bitly.jpg" alt="Nokia Bitly" title="Nokia Bitly" width="319" height="84" class="aligncenter size-full wp-image-4016"&gt;&lt;/a&gt;&lt;/p&gt;

&lt;p&gt;Being the curious chap that I am, I thought "Ooooh! I wonder where that'll take me? To some awesome Nokia competition page perhaps?"&lt;/p&gt;

&lt;p&gt;So I typed it into my phone.
&lt;img src="https://shkspr.mobi/blog/wp-content/uploads/2011/04/bit.ly-404-page.jpg" alt="bit.ly 404 page" title="bit.ly 404 page" width="300" height="348" class="aligncenter size-full wp-image-4019"&gt;
Yup - the idiots in Nokia's marketing team &lt;strong&gt;didn't register the bit.ly link!&lt;/strong&gt;&lt;/p&gt;

&lt;p&gt;So, it was a simple matter for me to pop over to bit.ly, create a short URL pointing to this site, then customise it to say CYRWP.&lt;/p&gt;

&lt;h2 id="malicious-use"&gt;&lt;a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#malicious-use"&gt;Malicious Use&lt;/a&gt;&lt;/h2&gt;

&lt;p&gt;If I were a scallywag, I'd have pointed the URL to an Android website, or perhaps one of the &lt;a href="https://www.cnet.com/reviews/nokia-e7-review/"&gt;less-than-stellar E7 reviews&lt;/a&gt;.&lt;/p&gt;

&lt;p&gt;If I were nasty, I'd have pointed it to a malware page.&lt;/p&gt;

&lt;p&gt;If I were a criminal genius (which I am not) I would have pointed it to a page which asked for credit-card number, email addresses, phone numbers, etc of people intetersted in buying / winning the handset.&lt;/p&gt;

&lt;p&gt;I'm closer to scallywag than evil mastermind - so I pointed the URL to this blog post.  Hopefully this page will serve as a reminder to Nokia's marketing team that you should....&lt;/p&gt;

&lt;h1 id="always-check-urls-before-printing-them-on-an-advert"&gt;&lt;a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#always-check-urls-before-printing-them-on-an-advert"&gt;Always check URLs before printing them on an advert!&lt;/a&gt;&lt;/h1&gt;

&lt;h2 id="bootnote"&gt;&lt;a href="https://shkspr.mobi/blog/2011/04/dear-nokia/#bootnote"&gt;Bootnote&lt;/a&gt;&lt;/h2&gt;

&lt;p&gt;Two other interesting things to note.&lt;/p&gt;

&lt;ul&gt;
&lt;li&gt;The #hashtag in the pictured tweet isn't hyperlinked. Tsk&lt;/li&gt;
&lt;li&gt;The URL "CYRWP" is an anagram of "CRY WP".  Are the Nokians in floods of tears over the death of Symbian and the coming rise of Windows Phone 7?&lt;/li&gt;
&lt;/ul&gt;
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