Terence Eden’s Blog

Mobile Badvertising - British Gas and Inclusive Minutes

By @edent · advertising badvertising british gas click to call mobile NaBloPoMo · 600 words · read ~882 times.

British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see […]

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Mobile Badvertising - Guardian & STA

By @edent · advertising click to call · 500 words

We all know and love the humble banner advert. That little rectangle of joy which seeks to distract our attention. It's a ubiquitous format on the web. It's a format that, for better or worse, has migrated to mobile. Here's the mobile Guardian showing off its latest advert for STA travel. This being a super-whizzy […]

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