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Terence Eden’s Blog

Mobile Badvertising - British Gas and Inclusive Minutes

· 600 words · read ~882 times.

British Gas has announced its latest price rise to near universal dismay. So it seams a little odd that they're running a campaign based around how much you could save if you switch to them. Still, what concerns me in this Mobile Badvertising series is not the content, but the execution and usability. Let's see what happens when we click on it. Clicking the advert takes you to your phone's dial screen with British Gas's phone number ready to dial. (This goes via an ad network so they can…

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Mobile Badvertising - Guardian & STA

· 500 words

We all know and love the humble banner advert. That little rectangle of joy which seeks to distract our attention. It's a ubiquitous format on the web. It's a format that, for better or worse, has migrated to mobile. Here's the mobile Guardian showing off its latest advert for STA travel. A Normal Banner Ad? Or Much, Much More? This being a super-whizzy smartphone, the advert has a surprise up its sleeve. Clicking on it doesn't take you away from the current page - it displays an overlay …

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