One of the greatest cultural achievements of the last Labour Government was making museum entry free for everyone. Whether you're rich, poor, British, foreign, young, old - you can enjoy the treasures of our museums and galleries. Of course, while museums are funded by the state, they still rely on generating some external revenue - hence the ubiquitous gift shop and major corporate donations. In the front of most museums, you'll find a vessel for collecting donations. Usually half full…
Continue reading →
There are plenty of QR generators which will render the code in ASCII, but I wanted to try something a little different. Is it possible to hide ASCII Art into QR Codes? Errr.... yes... It's pretty damn simple! I was surprised I couldn't find anyone else doing this. (_/) (='.'=) (")_(") Becomes: Which, when scanned, renders as: Now, there are limits as to what you can put into a QR code - about 4,000 characters. Different devices have different screen widths, which limits the…
Continue reading →
I'm a big fan of QR codes. A few years ago, I did some work for a major UK retailer who wanted to put QR codes on some of their DIY products. Rather than ship expensive instructions with each item, there would be a QR code on the packaging which linked directly to a video explaining how to use whatever it was you'd just purchased. The idea was a success and is now helping them cut costs - even in their after-sales service. It's always nice when other companies imitate your success - and…
Continue reading →
BitCoin and other crypto-currencies are gaining popularity at the moment - but I remain firmly convinced that they're too hard for the average person to use. I have, however, watched with interest as an ecosystem grows around them. In particular, I like the way The Pirate Bay (and others) have used QR codes to facilitate easy payments and donations. The QR codes contain only three variables - the payment method (BitCoin), the destination, and a message. As this is a donation there is no…
Continue reading →
Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the rise of QR codes in advertising for several years now. People keep asking me when NFC will take over…
Continue reading →
Strolling along London's Southbank the other day, I came across one of those new-fangled information posts. Crudely stuck to it was a decidedly old-fashioned piece of paper bearing a planning notice. But! My my! What's that in the lower left corner? A QR code! Unsurprisingly, scanning the code takes you directly to the planning application on the web. Although the site isn't specifically designed for mobile, it's light weight enough to access even on a low powered phone. The planning…
Continue reading →
One of my hobbies is looking for QR codes by leafing through the free papers which blight the city of London. Yes, I lead a tragic existence, but it keeps me off the streets - so let me be, eh? Most of the QR codes that I see now are pretty good. They have clear explanatory text, point to mobile websites, and generally follow the Ten Commandments for QR codes. But, every so often I spot one which really shouldn't have been let out in the wild. A property company (who shall remain nameless…
Continue reading →
My first QR code post of 2013! I'm a long term fan of QR codes. I know some people don't like the idea of augmenting reality with specific tags for computer vision - but I do. Some people prefer RFID/NFC. Others still prefer dedicated augmented video apps. As I've written many times before, QR codes have several substantial advantages over alternate technologies. QR is a free and open standard. Compatible with every phone with a camera. No need to build or use a dedicated…
Continue reading →
Wandering around the steets of London, I came across this excellent initiative from Camden Council on how to use QR codes on street furniture. If you see that a light - or anything else - is damaged, you can scan the QR code and report the issue. There's even a phone number and vanilla URL for those who aren't quite up to speed with new technology. There's only one slight issue - the QR code points to this site. The fact that the landing page isn't mobile friendly is bad enough, but…
Continue reading →
I unashamedly love QR Codes. But every so often, I see one which makes me wonder if there should be some sort of licence for creating them :-) As I was walking around Camden the other day, I spotted this monstrosity. I figured with a code that dense, it probable contained a URL to a rubbish iPhone app, or perhaps a link stuffed full of tracking parameters. Still, what the heck, I scanned it. What's the bloody point in that? Here's a guide on "How Not To Screw Up With QR Codes" which I …
Continue reading →
Earlier this year, I blogged about seeing these QR codes appearing on some train tickets. The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how well this campaign did. Wow! Twenty-five thousand scans. It's not as good as Tesco's QR campaign (80k scans and counting) - but it's an interesting data…
Continue reading →
Can you spot anything interesting on this poster? Yes, there in the corner - living in blissful harmony are a QR code and an NFC tag. There's an excellent call-to-action which even works for people without either a QR reader or NFC scanner. The destination is this mobile friendly landing page. Of course, you should still boycott Nestle due to their contributing to the unnecessary death and suffering of infants around the world by aggressively marketing baby foods in breach of…
Continue reading →
