Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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How Not To Run An Interactive Advertising Campaign #TAP4offers

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Various NFC icons.

Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the…

Is GitHub Racist?

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One of the interesting aspects of privilege is how it lays bare our unconscious assumptions about the world. A male software developer may never consider that a user would want or need to change their name. Thus they would design a product which ignored the millions of women changing their names after marriage. It's very temping to see software as racist when, in reality, it's more likely to…