QRpedia - Results from First Trial at Derby Museum
Wow! What a day! I headed over to Derby Museum for the Wikipedia "Backstage Pass" event.
I was invited there to talk about QRpedia and how it can improve visitor engagement in GLAM - Galleries Libraries Archives Museums.
After the introductions, I had a quick wander around the museum - where I found the first set of QRpedia codes! I was, as this video will attest, very excited!
I'll place the slides and video of the talk on the web once they're ready. In the meantime, here's what I learned from the day.
Lessons Learned
Not everything went perfectly with our first public trial - that's to be expected. So here are the top tips that we discovered from the day
Too tall
I couldn't help but laugh as a young boy struggled to scan the code right at the top of this exhibit. While watching him jump up and down was hilarious - there's a serious point about accessibility. Not everyone can reach as high as the code was placed - especially wheelchair users. It might be worth having some guidelines around code placement.
Too small
Some of the codes were printed quite small. My original intention was to have postcard sized QR codes - large enough to easily see and for several people to scan at once. What I hadn't figured on was the lack of space in the exhibits and the sheer number of codes that would be there. Here's a snap from one of the display cases, I've highlighted the codes. They were just about scanable - but I still think printing them larger will make it easier to scan. It's especially important if the code is behind glass and visitors can't get close to them.
Too Much Glare
With the light from the exhibits, the laminate on the QR codes, and the glass cases, there was a lot of glare. Luckily the QR codes were all scanable thanks to the error-correction built in. I think it's probably best not to laminate the codes - keep them as matt as possible.
Unexpected Usage
One thing I hadn't counted on was the creative uses to which the codes can be put. For example, one of the most famous paintings in Derby Museum was on loan. Rather than just put up a regular sign, they'd put up a QRpedia code so that visitors could still see the painting and read all about its history. Brilliant! Whenever you create a project, don't be surprised if people put it to a use that you had never envisioned.
Code Design
As well as the technical aspects of code design - making them large enough and with sufficient border space - there are some practical considerations. Without any human-readable identification, it's hard for museum staff to place the codes accurately! A big pile of QR codes are easy to mix up - and finding which code goes with which exhibit can be tricky.
Too wobbly
Rather embarrassingly, I tried to demonstrate how easy it is to scan in QR codes using a code printed on a free-standing poster. The breeze in the room was sufficient to cause the poster to billow back-and-forth meaning my camera couldn't focus on it. QRpedia codes must be afixed to something solid for best results.
The Language Issue
What do you do if an article isn't available in the visitor's preferred language? My initial suggestion was not met with universal acclaim.
Hey, it's not my fault they don't teach Latin any more! The suggestions which came out of the discussion were...
- Default to the article in the language of the museum.
- Redirect the visitor to the Mobile Wikipedia homepage in their preferred language - then they can search for something similar.
- QRpedia should look through the article and try to find something similar in the visitor's language.
- Present a screen showing all the available languages for that article. Let the user choose which language to read. This is what QRpedia does currently.
There are no easy answers - I guess we'll have to do some trials to see what people prefer. Any suggestions welcomed!
IE6
Bane of web developers everywhere. The accursed IE6 is still in use in museums who can't afford to upgrade their computers. QRpedia.org only works in modern browsers. So we're going to have to do some redesigning to make sure that everyone can use the service.
...And Finally
After an amazing day, we retired to the The Old Silk Mill pub. There, I found my new favourite stout - Spire's Sgt Pepper. Made with ground black pepper. it provided the perfect end to a perfect day. Thanks to everyone who made the day such a success - especially the gloriously bearded Andy Mabbett, the hugely entertaining Richard Mackney, Wikimedia's Andrew Turvey for his kind offer of help, the knowledgeable Hannah Fox, Nick Moyes for all his hard work during the day, the BBC's Mark Ansell for interviewing me about QRpedia, Marrianne Bamkin for pointing me back towards the station, and - of course - Roger Bamkin without whom none of this would have happened.
A special thank you to all the staff and volunteers at Derby Museum for making us feel so welcome - and for allowing us to pepper their exhibits with our QR codes.
Today Derby - tomorrow the world!
Clem Rutter says:
I moved up from Derby, and did the museum at Masson Mills with friends. Once you have seen the QRcodes in action- then you do miss them. Can you imagine that there still are museums that don't use them!
Describing them with out a Visual Aid was interesting- so I quote- "OK Clem, I think I had got it- you go to the museum, and they rent out a type of mobile phone thing- so you can get extra information on what you see" This was a income generating dimensions that could be worth investigating.
I'll pass on the need for a non reflective laminate to one who knows and get back
Victuallers says:
Clem, are the Masson Mill codes still there? It would be useful to get some feedback from your experiment and work out whether multi-lingual codes would be an advantage.
Liam Wyatt says:
you might be interested in these practical results from the QR code trial (a while ago now) at the Powerhouse Museum in Sydney. http://www.powerhousemuseum.com/dmsblog/index.php/2009/03/05/qr-codes-in-the-museum-problems-and-opportunities-with-extended-object-labels/