I moved up from Derby, and did the museum at Masson Mills with friends. Once you have seen the QRcodes in action- then you do miss them. Can you imagine that there still are museums that don't use them! Describing them with out a Visual Aid was interesting- so I quote- "OK Clem, I think I had got it- you go to the museum, and they rent out a type of mobile phone thing- so you can get extra information on what you see" This was a income generating dimensions that could be worth investigating. I'll pass on the need for a non reflective laminate to one who knows and get back