I was quietly sat in a London restaurant when my phone bleeped into action. Would I like to receive a Bluetooth message from “Coca-Cola”.
I was curious and I accepted the message – I fully expected it to be a prank and that I would receive Tub Girl or worse…
It’s an effective advertising campaign. While I don’t care for the mp3, I’m sure lots of kids will enjoy it. I even thought that the video was rather funny.
I’m in two minds about this….
1) I did consent to receive the advert. If I’d clicked “no” I wouldn’t have been bothered by it again. It’s pretty much the same as a Big Issue vendor asking if I want to buy a copy.
However, in this case, I can solve all my problems by turning my bluetooth off or setting it to non-discoverable.
For now, it’s not a problem. It’s low volume and trivial to avoid. But what happens when someone starts hacking your non-discoverable phone and starts sending offensive images in the name of “Pepsi Cola”?
What would King Harald make of it?