Terence Eden. He has a beard and is smiling.

Terence Eden’s Blog

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QR Codes Going Mainstream? ASDA and Martina Cole

· 1 comment · 200 words · Viewed ~687 times

Two of the biggest "mass market" brands are using QR Codes in their advertising. ASDA - the UK arm of Walmart - and Martina Cole - one of the UK's best selling authors. Here's the poster in situ Here's a close up of the code It's a reasonable physical size and the information density isn't particularly high - so well done on that front. I'd place a bit more whitespace around the code - but…

Do Newspapers Get The (Mobile) Web?

· 400 words

I've written before about how newspapers are reacting to the changing media landscape. Every so often, I spy something that reminds me just how far they need to go in order to fully "get" the web. This latest example is from the Financial Times. I have huge admiration for the FT. Their reporting is usually spot on, their website is mostly excellent and their mobile site is very credible. But …

Do Newspapers Get The Web?

· 750 words

Recently I was featured in two prominent online newspapers. The Times published a short story I wrote for The Times Cheltenham Twitter Competition. Extract from The Times The Guardian wrote about my experiences with energy monitors. Extract from The Guardian What struck me was the very different ways that these "Old Media" approached the "New Media" of the web. I'll state my biases up front. …