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Lessons learned from bringing promotional sweets to a conference

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A big plastic tub filled with luridly coloured sweets.

I've recently set up my own consultancy company and decided to sponsor my local UKGovCamp conference. That entitled me to a logo on the site, a shout-out during the conference, and place to put any promotional stickers. Everyone loves stickers! But I decided to bring along something different - promotional sweeties! I found a small business to print my logo with edible ink onto sweets and…