No One Scans QR Codes - Apart From These 25 Thousand People
bit.ly qr trains tickets · 200 words · read ~612 times.
Earlier this year, I blogged about seeing these QR codes appearing on some train tickets. The campaign itself wasn't that great - a poor call-to-action and a decidedly mobile-unfriendly site - but I was interested in how many people had scanned them. Thanks to bit.ly's practice of exposing everyone's statistics, we can see exactly how well this campaign did. Wow! Twenty-five thousand scans. It's not as good as Tesco's QR campaign (80k scans and counting) - but it's an interesting data…
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