How Not To Run An Interactive Advertising Campaign #TAP4offers
advertising badvertising nfc qr QR Codes tap4offers · 3 comments · 450 words · read ~2,260 times.
Public transport is a great way to assess the Zeitgeist. Watching commuters transition from iPhones to Samsungs, and from paper books to Kindles, really gives one a sense of how the world is changing. Advertising is also a great way to measure society; seeing lots of adverts for dodgy loan companies can give you an interesting idea about the direction of the economy. I've been tracking the rise of QR codes in advertising for several years now. People keep asking me when NFC will take over…
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