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	<title>sw_trains &#8211; Terence Eden’s Blog</title>
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		<title><![CDATA[SouthWest Trains' Silly Twitter Mistake]]></title>
		<link>https://shkspr.mobi/blog/2012/01/soutwest-trains-twitter-mistake/</link>
					<comments>https://shkspr.mobi/blog/2012/01/soutwest-trains-twitter-mistake/#respond</comments>
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		<pubDate>Fri, 06 Jan 2012 07:30:56 +0000</pubDate>
				<category><![CDATA[badvertising]]></category>
		<category><![CDATA[idiots]]></category>
		<category><![CDATA[southwest trains]]></category>
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		<category><![CDATA[trains]]></category>
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					<description><![CDATA[An amusing mistake spotted by my wife on her way to work.  SouthWest Trains are trying to promote their Twitter service - @SW_Trains - via their LED message boards.    Looks like the displays don&#039;t understand the underscore character.  I wonder if anyone tested this before it went live?  You can watch the full video   …]]></description>
										<content:encoded><![CDATA[<p>An amusing mistake spotted by my wife on her way to work.  SouthWest Trains are trying to promote their Twitter service - @SW_Trains - via their LED message boards.</p>

<img src="https://shkspr.mobi/blog/wp-content/uploads/2012/01/SW-Trains-Twitter-Mistake.jpg" alt="SW Trains Twitter Mistake" title="SW Trains Twitter Mistake" width="311" height="78" class="size-full wp-image-5177">

<p>Looks like the displays don't understand the underscore character.  I wonder if anyone tested this before it went live?</p>

<p>You can <a href="http://www.youtube.com/watch?v=EoHhwPZsWI0">watch the full video</a></p>

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