Last year, I suggested that TfL should use QR codes to point to their excellent mobile countdown service. Looks like someone was listening! I spotted this poster at a tube station. Nestled in the corner is a QR code pointing at the mobile bus countdown service! This is a close-to-perfect use of QR. Points to a mobile site. Easy to scan code. Good call to action. As I…
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There have been howls of protest from Labour voters at the prospect of a Lib/Con coalition. The main complaint is that anyone daft enough to vote for Clegg has caused a Tory government. But is it true? Using data from The Guardian, we can see if the Lib Dems cost Labour a majority. In how many seats did a Labour candidate lose to a Conservative? 137. But this doesn't tell the whole story. In…
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There are 10 types of people in the world. Those who understand statistics and those who don't. ±8. Ever since I took GCSE and A-Level statistics, I've had a healthy appreciation for the way they are presented to the public. I vividly remember my grandmother shouting at the television one night. The news presenter had said "20% of people polled - that's nearly a quarter..." Before she could …
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